【作者】 韩强；

【导师】 蔡玉程；

【作者基本信息】 吉林大学 ， 工商管理， 2011， 硕士

【摘要】 战略是企业实现企业愿景、使命与目标的重要手段。外部环境变动频率的加快与复杂程度的增加,对企业的能力与资源提出了更高的要求。如何实现企业外部环境、企业内部条件与企业的目标平衡,科学动态把握企业实现未来的路径,是企业战略研究必须解决的问题。企业战略以未来为导向,凝聚和扩展企业的力量,目的指向企业竞争优势的获得。针对目前国际电力施工市场竞争日益激烈,国营电力施工企业面临负担沉重、技术装备严重老化、人才流失严重、经营生产困难等问题;提出落实科学发展观,以变革促发展,超前战略策划,增强成本控制力度,积极开拓市场,加强执行型文化建设和走管理型、技术型、一流的电力工程总承包商的发展之路理念,确保企业立于不败之地。第一部分为理论部分,主要阐述本文的写作依据和理论框架,科学系统的论述了战略对企业发展的意义,以及现代战略的研究方法和技术,为本文的研究课题提供了理论基础。第二部分为吉林送变电国际公司战略分析。首先介绍了吉林送变电国际公司的背景;接着对吉林送变电国际公司进行战略分析,分别从宏观环境、行业、企业优势与劣势、机遇和威胁几个方面,运用PEST和SWOT战略工具,全面分析了吉林送变电国际公司的政治、经济、社会人文和技术等外部环境,指出企业面临发展的机遇和威胁,以及企业在行业竞争中的优势和劣势;最后确定吉林送变电国际公司目标市场地位和业务的投资重点。第三部分为吉林送变电国际公司战略制定。本文在以上对吉林送变电国际公司战略分析的基础上确定公司发展战略目标:力争到2020年,创建国际一流的具有电力工程总承包资质和实力的输变电施工企业;打造企业的核心竞争力,建成具备较强的研发创新、引进先进技术并具有消化吸收能力的施工企业。根据第二章对企业的各种分析,提出采取优势—机会(SO)战略,发挥企业内部优势,利用企业外部机遇进行市场区域集中化,快速发展的战略。具体的战略方案从两个方面提出,一是市场层面的发展战略:针对品牌、商务关系、营销网络这三个对外的关键因素提出了加强企业核心能力建设、增强企业的融资能力、市场区域集中化战略;二是企业创新管理层面的竞争战略:针对技术、忠诚员工这两个对内的关键因素提出了创新项目管理战略、成本领先战略;推进人才战略。通过以上战略的制定和实施,达到树立吉林送变电国际公司在国际工程施工中作为总承包商的优质品牌、解决融资困难的瓶颈问题,从而建立良好的商务关系和营销网络,扩大公司的市场占有率,确立公司在电力施工市场的主导地位,做强做大。第四部分为吉林送变电国际公司战略实施研究。战略分析、战略制定与战略实施是企业战略管理的必备环节,企业战略从想法、方案,一步步走进现实,转化成企业管理的成果。本部分阐述如何防范风险、保证吉林送变电国际公司投资与资金安全;将全过程的项目质量管理视为公司战略管理全过程实施的基础因素;着力建设具有吉林送变电国际公司特色的企业文化。更多还原

【Abstract】 Strategy is the important means to help enterprises to achieve corporate vision, mission and goals. Change frequency for the external environment to be quickened and complexity to be increased, there are the higher requirement to capabilities and resources of enterprises. How to balance the external environment, internal conditions and business goals, grasp scientific and dynamic a path that enterprises achieve the future, these problem should be solved by strategy research. Enterprises strategy is future by way of guide, cohesion and enlarges strength of enterprises, the purpose is to gain competitive advantage.For the current increasingly competitive international electricity construction market, state-owned power construction enterprises which are facing some problems, such as a heavy burden, technical equipment is aging and a serious brain drain, difficulty for operating production; proposed to development concept that implement the scientific concept of development, to change and promote development, ahead of strategic planning, enhanced cost control efforts to actively develop new markets, strengthening the implementation of cultural development and take the management of type, technology-based, first-class general contractor, to ensure that companies stay in an invincible position.The first part is the theoretical part, the main expatiate on basis of writing and theoretical framework for this article, dissertate that is systematic scientific the significance of strategy for enterprise development, research methods and techniques for modern strategy, provides a theoretical basis for research topic of this article.The second part is strategic analysis for Jilin Province Power Transmission and Substation International co. (JPPC for short). firstly introduced the background of JPPC, secondly make strategic analysis for JPPC respectively, from the macro environment, industry, strengths and weaknesses, opportunities and threats aspects, the use of PEST and SWOT strategic tool, comprehensive analysis external environment of the JPPC. that political, economic, social cultural and technologies, indicate the opportunities and threats that enterprises are facing on, as well as strengths and weaknesses in the competition for enterprises; finally confirm target market position and business investment focus for JPPC.The third part is strategy formulation for JPPC. This article establish strategic objectives on the basis of the above strategic analysis of JPPC: up to the year of 2020, strive to create world-class the transmission and substation construction enterprises which has the qualification and strength of EPC electrical project; to build the core competitiveness of enterprises, to build up a construction enterprises which has a strong capacity for research and innovation, to introduce advanced technology, digestion and absorption. According to all kinds of analysis for enterprises in Chapter II, take superiority - opportunities (SO) strategy to exploit internal superiority of enterprises, make market regional concentration, rapid development strategy by external opportunities of enterprises. Specific strategic scheme put forward in two aspects. first, market-level development strategy: For the brand, business relations, marketing network three external key factors, put forward to strengthen capacity with EPC electrical project, to enhance the financing capacity、adopt market regional concentration strategy; second, competitive strategy in the level of enterprise innovation management: For technology, loyal staff two internal key factors put forward to innovate project management strategy、cost leadership strategy、promote human resources strategy. Through the above strategic formulation and implementation, to establish JPPC’s renowned brand as a general contractor in the international project construction, to solve financing difficulties, in order to establish good business relations and marketing network, expand market share of enterprises, confirm dominate position in electric power construction market, get stronger and bigger.Fourth part is to be research on strategy implementation for JPPC. strategy analysis, strategy formulation, strategy implementation is a necessary link for enterprises strategy management, from the idea, program, step by step into reality, transform the results of strategy management. This part explains how to prevent risks and ensure JPPC investment and financial security; the whole process project quality management should be deemed as the fundamentals which implement the company’s strategy management process; struggle to build a enterprise culture which has JPPC’s characteristics.更多还原