【作者】 孙英倩；

【导师】 骆高远；

【作者基本信息】 浙江师范大学 ， 人文地理学， 2011， 硕士

【摘要】 非物质文化遗产作为一种重要的旅游资源,正在被各地大力开发以吸引更多的游客。但近些年来各种问题层出不穷,很多地方和政府没有对非物质文化遗产进行充分的调查和评估,盲目地进行旅游开发,造成很多资源的浪费,特别是民间文学类的非物质文化遗产。怎样把比较抽象的非物质文化通过合理有效的载体表现出来,使大众游客可以感知与触摸非物质文化,是值得思考的问题。“文化”是旅游的灵魂,正是由于不同地方的文化差异吸引着游客,促使旅游动机的产生。但并不是文化深厚的地区就一定能发展成良好的旅游景地,笔者认为关键是游客对文化的感知状况存在差异。本文以金华黄大仙文化为例,通过黄大仙文化感知状况的问卷调查,在运用EXCEL和SPSS等软件对数据进行统计的基础上,对数据进行因子分析,方差分析等方法分析了游客对黄大仙文化及其旅游开发现状,旅游进一步开发态度取向三方面的感知状况。在此基础上,并结合实地情况,提出相对合理的旅游开发策略。全文共分六部分：第一部分是绪论,提出了研究的问题,说明了研究背景、研究目的和意义；研究方法；国内外研究现状。第二部分是理论基础和相关概念。阐述旅游心理学理论等基础理论；总结了文化感知、非物质文化遗产的相关概念。第三部分着重探讨民间文学黄大仙文化的深层内涵、传播路径及其旅游价值。第四部分是主要采取问卷调查法,从文化感知与旅游开发态度取向的两个维度上作调查,并运用SPSS软件和五分制李克特量表对数据进行分析,根据金华黄大仙文化的感知状况,对旅游开发存在的问题作出系统分析,找出问题产生的原因；并通过实地考察,调研等方法提出相应的旅游开发对策。第五部分是基于前两部分的分析研究基础上进行黄大仙文化旅游开发与保护的对策研究。第六部分是结语,对研究结论的总结和待解决问题的探讨。更多还原

【Abstract】 As a kind of important tourism resources, Intangible cultural heritage are being developed to attract more tourists. But in recent years, various problems emerge endlessly because a lot of places and governments blindly develop tourism on intangible cultural heritage whihout sufficiently investigatiing and evaluating. Which causes many waste of resources, especially folk literature of intangible cultural heritage. It’s worth considering how to abstract non-matter cultural through reasonable and effective carrier expression, make the public perception and tourists can understand non-material culture."Culture" is the tourist soul, different culrure of different places attract tourists, which prompt tourist motives production. But it’s not that profound cultural foundation area must be able to develop into good tourism scene, the author thinks that the key tourists for cultural perception status difference. The article takes Jinhua Huang Daxian culrure as an example, discusses the literary legend class Intangible cultural heritage tourism development and protection. Base on cultural perception status of Huang Daxian questionnaire, use SPSS software, EXCEL to collect and analysis the datas.Use the factor analysis, Variance analysis, reliability testing, Likert scale and other methods, to analyze tourism development attitude, protection and tourism development situation and other’s perception of the situation.Then dvances a relatively rational tourism development strategies and protection methods. This paper consists of 6 parts.The first part:Introduction, the research background and methods; besides, the analysis frame of the thesis is explained. The second part:Theoretical basis and related concepts. Interpretation tourist psychology theory and other basic theory; Summarize the cultural perception, related concepts of intangible cultural heritage.The third part:Emphatically discuss the deep cultural connotation, propagation paths and tourism value of folk literature Huang Daxian culture.The fourth part:Adopt questionnaire survey method, base on cultural perception and tourism development orientation of two dimensions attitudes survey, use SPSS software and Likert scale to analyze the date, design a comprehensive problem as far as possible to understand the impact of tourists attitudes and perceptions involved in tourism, and find out the characteristics of tourists involved in tourism and the existing problems.The fifth part:Based on the first two parts research analysis, proposed the counter measures to develop and protect Huang Daxian culture.The sixth part:Summary of the findings presented in this study area, pointing out the inadequacies of it for guiding the follow-up research.更多还原