【作者】 伍叶；

【导师】 罗国基；

【作者基本信息】 东华理工大学 ， 马克思主义中国化研究， 2012， 硕士

【摘要】 胡锦涛总书记在党的十七大报告中明确提出：“开展中国特色社会主义理论体系宣传普及活动，推动当代中国马克思主义大众化。”只有通过大众化，马克思主义先进理论才能转变为中国改革开放、社会发展的巨大力量，才能在实践中发挥应有的作用。然而，当代中国马克思主义大众化的传播还存在一些问题，影响了推进当代中国马克思主义大众化的进程。本文主要采用系统分析法、历史与逻辑相统一的研究方法、文献分析法，始终围绕传播学视阈系统分析当代中国马克思主义大众化中存在的主要问题，并针对问题提出了解决问题的选择路径，拟构建当代中国马克思主义大众化的立体式研究。本文第一章详细地论述了选题缘由、目的及意义、研究现状、研究方法和创新点。第二章从传播学与当代中国马克思主义大众化的内涵入手，详细分析传播学视阈下的当代中国马克思主义大众化的基本内涵、实现的必要性。第三章则从分析传播学视阈下早期中国马克思主义大众化的经验入手，分阶段系统的梳理过去的经验。第四章从当代中国马克思主义大众化的传播现状出发，提出了当代中国马克思主义大众化的过程中存在的主要问题，包括主流意识形态受到冲击、传播方式单一、管理体制僵硬滞后、主体与受体认识错位等方面，并指出问题的产生主要是由于多元文化的冲击引发公民信仰危机的产生，传统灌输理论制约传播主体缺乏创新意识，传播主体与受体需要不能达成共识以及计划经济管理过于僵硬等原因造成。第五章则对应的提出了加强当代中国马克思主义大众化的传播有效性的路径选择。从提升当代中国马克思主义大众化的传播理念，提出了基于受众考虑传播意图生活化、传播话语通俗化、传播对象普及化、传播载体典型化；从创新当代中国马克思主义大众化的传播内容，提出了实现和谐思维的时代构建以及强化科学发展观的理论成果；从完善当代中国马克思主义大众化的传播方式，提出了实现传统大众传播人本化、坚持新型网络传播自由化、加强理论教育教学实践化；从优化当代中国马克思主义大众化的传播机制，提出了需要从政治、经济、文化三个维度进行生态优化，指明了当代中国马克思主义大众化的传播生态环境优化的要求。更多还原

【Abstract】 At the17th party congress, Hu Jintao, general secretary, emphasized:“we shall carryout the publicity and outreach activities theoretical system of socialism with Chinesecharacteristics, and continuously promote the popularization of Marxism in contemporaryChina.” Only through the popularization, the advanced theory of Marxism would betremendous power for Chinese reform and opening up and social development, would playtheir due role in practice. However, there are still some problems affecting the spreading ofpopularization of Marxism in contemporary China. In this paper, the author mainly usesthe analysis of system, the research method of the unity of history and logic, the analysis ofliteratures, and always focus on the main problems which occurred in the process of thepopularization of Marxism in contemporary China from the view of the Communicationsubject. Then the author will come up with some effective solutions to the problem. Thepurpose is to construct the three-dimensional research of the popularization of Marxism incontemporary China.In the first chapter of the thesis, the author discussed the background, purpose andsignificance, current situation, research methods, the points of innovation in detail. In thesecond chapter of the thesis, the author started from the connotation of theCommunication subject and the popularization of Marxism in contemporary China,analyzed the connotation and necessity of the popularization of Marxism in contemporaryChina within the Communication subject. In the third chapter of the thesis, the authorstarted from the experience of the popularization of Marxism in the early China within theCommunication subject, analyzed the different stages of the past experience. In the fourthchapter of the thesis, the author analyzed the main problems in the popularization ofMarxism in contemporary China from the communication status, which included thefollowing parts: the dominant sense of existence was attacked; a single mode of transmiss- on,rigid management system lagged behind, the main receptor known dislocation, etc.Then the author pointed out that the reasons why the main questions were formed was thatthe impact of multiculturalism lead to the existence of civic crisis of faith, the traditionaltheory impacted on the spread of the main instilling due to a lack of awareness ofinnovation, dissemination of the main body did not reach a consensus with the receptor,planned economic management was too rigid. In the fifth chapter of the thesis, the authorbrought forth the path selection to strengthen the effectiveness of the communication of thepopularization of Marxism in contemporary China. From the content of the communicationof the popularization of Marxism in contemporary China, the author pointed out thatstruggle mentality, should be changed into harmonious thinking, as well as proposed therealization of harmonious thought of the time construction and strengthened theachievement of scientific development. From the development of Marxist theory to a newheight---the proposal of the scientific development concept; from the view of thepopularization of Marxism in contemporary China highlighted the nature ofpeople-oriented, studying of the characteristics of traditional mass media should beadhered to people-oriented, and new networks to achieve liberalization, and theoreticaleducation to strengthen the practice of teaching; the communication system of thepopularization of Marxism in contemporary China needed to be optimized from threeaspects: political, economic, cultural.更多还原