【作者】 陈瑞霖；

【导师】 王昊青；

【作者基本信息】 上海交通大学 ， 新闻学， 2011， 硕士

【摘要】 2009年微博进入中国市场之初,传统媒体记者成为了微博平台上的“排头兵”。随着2010年下半年“全民皆微博”的浪潮的到来,任何一个传统媒体的新闻工作者都已经无法忽视微博的存在及其对记者的工作和社会生活所带来的深远影响。在不到一年的时间里,微博迅速成为了记者社会生活中最为重要的新媒体工具。在微博平台上,由于自身的特点和客观条件的影响,记者呈现出多种社会角色,对社会的发展进步产生了积极的影响。本文以“自我展现理论”、“有关身份的传播理论”以及“社会角色理论”为理论基础展开对社会化媒体环境中记者社会角色形成因素的研究。本文通过对上海本地媒体的一百位记者的问卷调查和其中八位的无结构访谈来描述记者群体使用微博的行为习惯以及对微博和记者在微博平台上扮演的社会角色的认知。正文部分首先通过对新浪微博平台上实名认证记者的随机抽样,通过内容分析,客观地描述记者使用微博的行为特征并对这些特征进行分析和解释。随后,通过分析社会化媒介高速发展给传统媒体记者带来的影响以及对中外媒体对记者使用社会化媒体制定规范状况的对比,展示出目前记者使用社会化媒体的外部环境,即社会化媒体环境塑造记者不同社会角色的客观原因。最后,论文将根据前文分析的主客观因素,结合记者对自身社会角色的认知,通过理论与实证的结合,从五个方面分别对社会化媒体环境中记者的社会角色及其体现出的社会责任进行描述性研究。希望通过本文的初步研究,能对传统媒体记者使用微博以及履行社会责任的具体行为提供本人的一些粗浅见解。更多还原

【Abstract】 In the year of 2009, when micro-blog firstly entered the market of the mainlandof China, journalists of traditional media became pioneers who first tried to use it.During the second half of 2010，When micro-blog became popular in the mainland ofChina, None of the journalists could neglect the fact that micro-blog had deeplyaffected their work and social life. Micro-blog turned to be the most important newmedia tool to journalists in less than one year. On the platform of micro-blog, becauseof the characteristics of journalist and the effect of objective conditions, the group ofjournalists show varieties of social roles and make positive impact to the developmentand progress of the society.Basing on the theories of "self-presentation", "communication theory of identity"and "theory of social roles", this dissertation focuses on the social roles of journalistsin social media. The author describes the custom when journalists use micro-blog andtheir cognitive to micro-blog by handing out 100 copies of questionnaires tojournalists of local media in Shanghai. In this dissertation, the author firstly describesthe special behaviors when journalists using micro-blog by sampling from real-nameregistration journalists who use Sina micro-blog and doing content analysis. Thenthrough explaining why the rapid development of social media can make remarkableinfluence to journalists of traditional media and comparing the rules the media ofChina and the west world promulgating to manage their staff, the author gives theoutside conditions where journalists use social media, that is, the objective conditionswhich shape the journalists’ different social roles. The last part bases on all researchabove, and through combining the cases and theories explains the social roles ofjournalists in social media from five aspects and the social responsibilities they showin the process. Through this dissertation, the author hopes to offer some points ofview to the journalists on using micro-blog and carrying out their socialresponsibilities.更多还原