【作者】 孙俊杰；

【导师】 胡斌；

【作者基本信息】 华中科技大学 ， 工商管理， 2011， 硕士

【摘要】 随着全球化的发展,企业之间的竞争愈演愈烈,作为IT电子消费类制造商,面对客户差异化的需求、全球化的业务发展、多元化产业的并存以及行业间激烈竞争等内外部挑战,需要优化和改变现有的端到端(E2E)的设计、销售、供应等模式,建立一套E2E全流程拉通可供应性设计的业务模式,来提高企业的竞争力。本文首先介绍了IT电子消费类企业面临的挑战,引出本论文写作的背景以及本论文研究的目的、意义以及研究方法。简要介绍了国内外产品可供应性设计模型及方法,系统的分析了国外知名企业的优秀实践;分析了企业要实现可供应性设计端到端拉通所需的IT系统建设。结合L公司的基本情况,通过分析面向可供应性设计的方法和理念,在研发阶段IPD流程中落地,提炼全流程(设计、销售、计划、制造、物流、合同、回款等环节)端到端拉通的产品设计理念,优化产品可供应性设计的模型及方法,完善相应的信息管理系统保证可供应性设计方法得以应用,建立了端到端信息流的拉通,确保客户的需求信息在企业内的传递都是一致的。通过L公司对可供应性设计的研究和实例应用,来分享国内IT电子消费类企业面向可供应性设计的经验和教训。本论文的研究旨在找到一种思绪:通过应用可供应性设计以及信息系统管理,达到改善存货周转率(Inventory Turnover)提高资金的使用效率,缩短Lead Time时间提高客户满意度,降低全流程成本,提高企业的竞争力。更多还原

【Abstract】 With globalized development going forward, the competition between enterprises is more and more severe. As IT consumer electronic manufacturers,they need to change and optimize current E2E design, marketing, supply models to establish a full aspects oriented supply-able business mode to enhance their competence while they are facing challenging in terms of differentiated customer needs, globalized business development, diversified industrial co-existing plus severe internal competition,This thesis firstly shows enterprises encountered challengings and then shows her study background, purpose, methodology. It briefly shows both domestic and oversea product supply-able design model, methodology with carefully analyzing some world famous companies’cases. It reveals the IT system construction needs for implementing E2E supply-able design. With actions in terms of L company’s basic situation; analyzing and implementing supply-able design oriented methodology, theory to IPD; refining the whole E2E process(design, marketing, plan, mgf, logistic, contract, payback etc) for product design; optimizing supply-able design model and methodology; establishing MIS system to assure the implementation of supply-able design; establishing E2E info distribution channel etc, to make sure that customer requirement info can be always the same while internally distributed. It uses L company’s study and application on apply-able design to share relevant experience and lesson-learn to those domestic enterprises. Purpose of this paper is to optimize ITO for bettering capital usage, to shorten L/T for satisfying customer more, to lower cost for enhancing enterprise competence.更多还原