【作者】 王晓华；

【导师】 徐雷；

【作者基本信息】 南京林业大学 ， 设计艺术学， 2011， 硕士

【摘要】 创意思维在视觉设计中起着举足轻重的作用,富有创新的思维能激发灵感,创作出特色的视觉形象。日益信息化、图形化的今天,符号是编辑信息、传递信息、接收信息、解读信息的手段,汉字符号多以象形、会意的方式活跃在设计中,其显形形体与隐形涵义具有的美感与意义传达着设计理念,值得去探讨和研究。本文通过论述灵动睿智的汉字符号化思维与富有创意的视觉思维的定义、内容、特征等,来探讨两者之间辩证统一的关系。研究汉字符号以诠释视觉思维,阐释汉字符号起源与发展、汉字思维、汉字符号化思维,也探析思维、视觉思维、视觉意象、意象思维、视知觉来洞悉汉字符号,将汉字符号之“象”、“意”与视觉思维之“形”、“意”从本质上联系起来,望形通意,继承、转化、融和汉字符号性,对视觉创意思维、理念、方法产生很深的效应,形态美、造型美、结构美的汉字符号是视觉设计的思维来源和原则,使视觉设计更富民族特色和东方神韵。在此基础上,要打破传统旧形式,探索新想法、新思维、新形式,视觉元素创意组合要富有变化,注意对比与统一、节奏与韵律的视觉传达美感。可见,汉字符号化思维为视觉创意设计开拓新的空间,也为视觉思维研究提供了新途径、新思路,并对视觉设计实践提供一些现实指导意义。更多还原

【Abstract】 Creative thinking plays an important role in the visual design, Innovative thinking for inspiration, to create a unique visual image. More information, graphical today, Symbols are editing information, information, receiving information, interpret the information means, mostly Chinese symbols active in the design in the Way of pictographic, knowing, The overt form of beauty and hidden meaning of significance have to convey a design concept, it is worth to explore and research.This article discusses the wisdom of the Chinese symbol of Smart thinking and the definition of creative visual thinking, content, features, etc, to explore the dialectical unity between the two relations.To interpret visual thinking by researching Chinese symbol, Explain the origin and development of Chinese symbols, Chinese thought, Chinese Semiotic, Also of thinking, visual thinking, visual imagery, image thinking, visual perception to insight into the Chinese symbols, The Chinese symbol of "like" and "Meaning" and the visual thinking of the "form" and "Meaning" is essentially linked, Knowing the meaning through form, Inheritance, transformation, integration of Chinese symbol will have a deep effect to Visual creative thinking, ideas, methods. Body, Looks, structure beauty of Chinese Symbols is the source of visual thinking and principles of design, The visual design features more ethnic and oriental charm. On this basis, to break the tradition of the old forms, to explore new ideas, new thinking, new forms, Creative combination of visual elements to be varied, Note that contrast with the unity, rhythm and cadence of the beauty of visual communication. Visible, Chinese symbol for visual thinking will open up new creative design of visual space, also provide a new way, a new idea of visual thinking, some practical significance for visual design practice.更多还原