基于文化体验的遗址公园旅游开发模式研究

【作者】 施亚岚；

【导师】 侯志强；

【作者基本信息】 华侨大学 ， 人文地理学， 2011， 硕士

【摘要】 文化旅游无论是从理论上还是实践上都是一个极具挑战意义的研究课题,尤其是作为被文化深刻影响的遗址旅游领域而言,对它的研究更具理论和实践价值。本文在对国内外遗址保护和开发的理论和实践研究基础上,依据大遗址保护发展理论、公园景观规划理论、博弈论、区域经济非均衡发展理论,以“大遗址”为研究对象,大遗址与遗址公园在模式层面对接,在体验经济和去博物馆化背景下,全面探索基于“大遗址”基础所形成的遗址公园旅游开发体系,总结遗址公园的概念、分类、功能、开发条件评价方法并着重构建以文化体验为核心对遗址公园旅游开发模式。遗址公园旅游开发模式是专门针对遗址公园的特殊性,兼顾生态、文化、教育、科研、旅游、休闲等功能,并以文化体验为核心所设计的可持续旅游开发模式。本文将遗址公园旅游开发模式从不同视角分为时空成长“4+4”模式和“LAMP”文化体验模式。其中,时空成长模式为“遗址保护+生态保育+文化创新+产业延伸”的时间渐进模式和“遗址核心+文化节点+绿色廊道+遗产区域”的空间拓展模式,文化体验模式则将“文化体验与遗址旅游的动态关系”作为控制因素,设计为文化景观设计(cultural landscape design)、文化产品研发(cultural article/product development)、文化营销策略(cultural marketing strategy)、文化项目运营(cultural project operation)的“LAMP”动态循环模式。本文在对遗址公园开发条件评价方法和旅游开发模式进行归纳的基础上,以著名的河姆渡遗址为例,从实践角度验证了评价方法和开发模式的可行性和可操作性,对河姆渡遗址公园旅游开发条件进行评价,并对河姆渡遗址公园旅游开发模式进行应用研究,提出了系统的策略和建议:形成“遗址公园+湿地公园+文化主题园+生态农业产业园”的产业发展格局;建立景观、产品、营销、项目的综合开发体系和区域、产业发展策略。更多还原

【Abstract】 Cultural tourism, whether in theory or in practice is a challenging issue, especially as the site has been a profound impact on culture at tourism areas, both the research and the pratice value it has.This paper is based on the site protection and development of domestic and international theory and practice、parks and landscape planning theory, game theory, non-balanced development of regional economic theory,take "great site" as the object of study, connect“great site”and“Site Park”in the mode level, on the background of the experience economy and eliminate the trend of museum, explore the tourism develop systme based on the "great sites" , summarize the concept, classification, function, the evaluation way of exploration conditions of the site park and focus on building the tourism exploration mode of the site park with the core of the cultural experience.Site Park tourism exploration model is specifically for the special nature of the site park, taking ecological, cultural, educational, scientific research, tourism, leisure and other functions into account, with the core of cultural experience ,designed for the sustainable tourism development. This article will divide site park tourism exploration model from a different perspective into the growth of time and space "4 +4" mode and the cultural experience model. For one hand, the growth of time and space "4 +4" mode is for the time progressive mode of the "site protection + ecological development+cultural innovation +industrial extension" and the space expansion mode of "site core + cultural node + green corridor+ heritage area "; for the other hand, and cultural experience model take " the dynamic relationship between the cultural experience and site tourism "as the controlling factor, design the”LAMP”dynamic cycle model of“cultural landscape design”、“cultual article/porduct development”、“cultural marketing strategy”、“cultural project operation”.In this paper, on the basis of summarized site park exploration condition assessment method and tourism exploration model ,take the famous site of Hemudu site as example , from practical point to validate the feasibility and operability of assessment method and exploration model ,evaluate the exploration conditions of the Hemudu site Park and propose the comprehansive strategies and recomendations:form the industrial development pattern of“site park + wetland park + cultural theme park+ eco-agriculture industrial park"; establish the integrated development system of product、marketing、strategic model and regional and industrial development strategy.更多还原