【作者】 杨舒雅；

【导师】 王先林；

【作者基本信息】 上海交通大学 ， 法律， 2011， 硕士

【摘要】 随着计算机技术的迅猛发展,互联网在全球范围内得到了广泛的普及和应用,这种科技领域的进步逐渐渗透到传统的商业领域中,并与之完美融合,创造出全新的商业模式——电子商务。作为一种创新的商业模式,电子商务以其高效率、低成本、数字化、全球化等优势彻底突破了传统交易模式在空间上、时间上的局限性,极大的降低了交易成本、扩大了交易范围、提高了交易效率、促进了全球经济一体化的发展,为经营者和消费者都提供了前所未有的机遇。但在其为社会创造巨大经济效益的同时,也给传统的消费者保护体系带来严峻挑战。随着相关问题和矛盾的不断凸显,如何在新形势下真正做到与时俱进,及时转变思维改革措施以切实保护消费者权益、培养消费者对新型商务模式的信心,已经成为能否推动电子商务健康有序发展的关键点。鉴于此,本文从加深对电子商务交易特殊性的认识着手,通过四个部分对电子商务环境下消费者权益的保护问题进行了论述:第一部分:概述部分。主要对电子商务的概念、交易类型进行了介绍,并且对电子商务中消费者的范围进行了界定,同时阐述了新环境下消费者保护所面临的挑战以及积极构建权益保障体系的必要性。第二部分:问题提出部分。主要对新的交易环境下消费者在知情权、公平交易权、安全权以及纠纷解决机制方面遇到的问题和隐患进行了分析和说明。第三部分:学习借鉴部分。对经合组织、美国以及欧盟在电子商务环境下消费者保护的相关法律法规、政策、指导性原则以及我国相关立法进行介绍和说明。第四部分:提出构想建议部分。在前面论述的基础上,对如何有针对性解决问题,更好的构筑及完善我国消费者权益保护体系提出了自己的拙见。更多还原

【Abstract】 With the rapid development of computer technology, the internet has been widely applied and spread around the world. This kind technology advancement has gradually spread to the traditional business field and combined with it perfectly, thus a new business model– E-commerce was created. As an innovative business model and with the high efficiency, low cost, digitization, globalization and other advantages, the E-commerce has thoroughly broke through the space and time limitations of the traditional trading patterns, greatly reduced the transaction cost, expanded trade scope, improved the trade efficiency, promoted the development of global economic integration and provided unprecedented opportunities for the operators and consumers. While created great economic benefits for the community, the E-commerce also has brought serious challenges to the traditional consumer protection system. With the unceasingly highlighting of related problems and contradictions, the key point to promote the orderly development of e-commerce is to keep pace with the times and change the reform measures to protect consumer interests and cultivate the consumers’ confidence of this new business model.Consequently, this paper starts from deepening the understanding of the particularity of E-commerce transactions and discussed the consumer rights protection under E-commerce in four parts,PartⅠ: Overview part. This part mainly introduces the E-commerce concept, the transaction type, and defines the E-commerce consumer range; meanwhile it also described the facing challenges of consumer protection under the new environment and the necessity of constructing the rights and interests protection system.PartⅡ: Questions raised part. This part mainly analyzes and explains the problems and hidden troubles of right to know, fair dealing, security rights and dispute settlement mechanism under the new transaction environment.PartⅢ: Learning part. This part mainly introduces and explains the relevant laws and regulations, policies and guiding principles of consumer protection under e-commerce environment in the OECD, the United States and the European Union as well as our country related legislation.PartⅣ: Suggestions proposed part. This part mainly proposes my own suggestions of constructing and improving consumer protection system in China and how to solve problems purposefully based on the above mentioned.更多还原