【作者】 袁俊娅；

【导师】 汤雅莉；

【作者基本信息】 西安建筑科技大学 ， 设计艺术学， 2011， 硕士

【摘要】 长久以来,人们认为导向标识就是牌子加文字,所以习惯性的把标识称作“导向牌”或者“标识牌”。其实这些都仅仅只是导向标识的一种存在形式。导向标识不仅是指导指示板,它还包括原本存在于该地区环境中,表示独特的地方性及信息的某些事物。导向标识不仅可以作为单体存在,而且还可以作为包括周围环境的空间而存在。因此,在很多时候,导向标识所具有的设计主题及构造等对周围环境的影响很大。城市导向标识的形态设计是城市环境中一个很重要的标识类型,它不仅是一个有效的传播媒介,而且要向游客传达该城市的交通信息,同时也要表明城市的精神所在,成为体现城市文化的一部分。本文以西安地铁二号线导向标识系统的实际项目为研究课题,针对国内现有地铁导向标识的形态设计处于相对偏重标准化、功能化的现状问题,提出体现本土地域化特色的产品形态是满足和丰富当下知识经济时代审美需求设计观的这一核心命题。以设计符号学与产品语意的规律和方法为理论依据,指导西安地铁导向标识系统的产品设计。探求出导向标识系统的产品设计是外在功能形式与具有内在精神反映且体现象征性语意传达的统一整体。因而,强调产品的象征语意表达是地铁导向标识系统产品设计具有新时代产品生命力的新诠释,它不仅是“以人为本”设计思想的再现,也是符合人类未来发展需求的设计潮流,更是促进产品与人,情感与文化的和谐、互动、延续与发展。更多还原

【Abstract】 For a long time ,people usually perceive guiding signs as board with words, and they habitually call it "direction board" or "signboard". However, these names only expressed the existing form of the guiding sign. Guiding signs are in fact concerned with more than an indicator board. It should include something which originally existed in local environment and indicate unique locality and information. Guiding signs not only exist alone, but also exist as one of the component of the surrounding environment. Therefore, in many occasions, the theme and structure of the guiding signs have great influences on its peripheral environment. The design of the cities’ guiding sign is one of the important types of identification in urban environment, because it is not only an effective communicative media conveying the traffic information to tourists, but also represent the spirit of the city and become a part of the city’s culture.This paper aims to report a real project of guiding signs system of No. 2 metro line. Since the current situation of the design of the domestic metro guiding signs system-lay often stress on traditional standardization and fictionalization, the current paper tries to propose a core proposition that the shape of the product endowed with the regional characteristics will fulfill and enrich design value, which will then meet the aesthetic need of people. Proceeding from semiotics in the aspect of designing and the law as well as methods of product semantics, the paper suggests the design of metro guiding signs system in Xi’an, and arrive at the conclusion that the product design of guiding signs system is a united whole of external functional form and internal spirit, which reflects the symbolic semantic transmission. Therefore, the emphasis on the symbolic semantic transmission of the product injects new vitality in the design of metro guiding signs system, which not only recurs the design philosophy of "people oriented", follows the designing trend for future development, but also promotes the harmony, interactivity, continuity and development in product and people as well as emotion and culture.更多还原