【作者】 严小芳；

【导师】 苟世祥；

【作者基本信息】 重庆大学 ， 新闻学， 2011， 硕士

【摘要】 近年来,有关网络舆论特点、作用、监测和引导的研究成为学界业界甚至政界关注热点。这些研究大多是舆论热点个案的分析或者地域性、阶段性的热点综述,对于网络舆论和媒体新闻报道的相互作用言之甚少,本研究正是以此为切入点,探索二者在宏观和微观角度的不同影响。论文在新颖性地区分理解网络舆论、网络舆情、网络民意等概念基础之上,首先从宏观上论述网络舆论和新闻报道互动机制,阐释了由网络曝光和媒体报道为源头形成的网络舆论热点的特征的异同性。绘制了网络热点话题受责任主体和主管部门应对引导方式的影响,受众舆论和媒体关注度走势呈现出的单峰窄幅、单峰宽幅、多峰宽幅和无峰宽幅四种涨消模型,并分析相应舆论模型形成的原因,评价与之对应的舆论引导方法。之后,本论文在微观上则主要论述网络舆论语境下媒体在展开新闻题材选择、信息网络调查和新闻舆情综述报道方面的新趋势。挖掘了受网络舆论的影响,媒体新闻标题以受众为中心、新闻文本结构具有发散性和新闻内容去中心化的新特点。并据此大胆提出了“新闻舆情化”报道的概念,分析了新闻舆情化报道的特征和作用。论文对网络舆论和新闻报道互为推动作用关系中存在的媒体在“网络水军”前失察、“舆论审判”前失语和部门炒作前失责的问题也一一作了解读,并从法律、道德和传媒角度提出相应的对策建议。本研究还对今后网络舆论相关研究的前沿趋势展开思考和预设,提出了关注国际民间舆论和舆情工作规律性问题等研究方向的设想。研究中采用了大量近年来的舆论热点和典型案例,依据详实数据描述了多幅生动的舆情走势图,在提出总结个人观点中均取证了舆论话题和新闻文本案例,做到质性分析和实证调查研究的有机统一。更多还原

【Abstract】 In recent years, the research of the features, functions, monitor and guide about public opinion has become a hot spots in each different areas. Most of these studies are case studies of public opinion or summary analysis of the hot media at certain stage of area, and there are a few details about the interaction between public opinion media news. This study is just made it entry point to explore the different influences in both the macro and micro perspective.In the first part, some phrase concepts related to network public opinion were respectively understood. Then, in the two most important parts, the study firstly discusses the interaction mechanism between public opinion and news media in a macroscopic perspective, explains the characteristics of hot spots by the“network exposure”and the“media exposure”, draws four Public opinion Concern Charts of hot topics which are called Single narrow peak、Wide single peak、Multi-peak width、No peak width,analysis reasons for the formation of public opinion model and evaluation effect of each guidance of public opinion. In the next, this paper discusses from microcosmic Angle,new trends of media on news subject choice、Network survey and opinion reporting,in the context of public opinion. By the impact of online public opinion, features of news headlines、news structure and news content are also excavated in this part, where concept of“news to opinion”is proposed, which has both positive and negative effects.This paper also describes some media defaults in the front of“Network navy”、public trial and internet hype, along with some corresponding recommendations. Some frontier research topics are recommended too, including attention to international public opinion and regularity of public opinion work, and so on. Lots of typical cases about network public opinion are used in the paper, and lively opinion charts are depicted, which makes qualitative analysis and quantitative research combined reasonably.更多还原