【作者】 钱蓉；

【导师】 邵晓峰；

【作者基本信息】 上海交通大学 ， 工商管理， 2009， 硕士

【摘要】 2 008年中国物流业对外开放的程度进一步加深，为外资物流企业在中国的进一步发展带来了巨大的商机。与此同时，金融危机爆发而引发的全球经济萧条以及国有物流企业和民营物流企业通过合并、重组纷纷崛起，使得中国物流市场竞争格外激烈。外资快递物流企业如何采取正确的物流服务策略并与中国市场相融合，更好满足客户的物流服务需求，符合企业在中国战略发展的方向，已成为外资物流企业在中国市场上获取竞争优势的关键因素。本文通过对中国快递市场的宏观环境，快递行业主要竞争力量的介绍，对外资企业FDX公司在中国的竞争战略以及物流服务策略的深刻分析，揭示其物流服务中心在运营过程中存在的问题。针对这些问题，在本文中通过对现有物流服务中心重新选址、耗材库存管理制度的确立以及加强以质量为导向的物流服务策略实施对公司现行的物流服务策略进行优化，更好符合客户业务流程的需求以提升公司整体物流服务能力，提升公司的营运利润，同时通过耗材的有效管理，降低公司运营成本，增强FDX公司在中国市场的物流服务竞争实力。更多还原

【Abstract】 With Chinese logistics industry further deepening the degree of opening to the outside world in year 2008, the foreign logistics enterprises have gained tremendous business opportunities for further development in Chinese logistics market. At the same time, the Chinese logistics market competition has been becoming especially fierce as the financial crisis triggered by the global economic depression, as well as state-owned logistics enterprises and private logistics enterprises have been rising through mergers and reorganization. How foreign express enterprises adopt the correct logistics services strategy to integrate with the status of Chinese market to better meet customer demands, in line with the direction of their own competition development strategy in Chinese market, has become the key factor for the foreign logistics enterprises to obtain competitive advantage in Chinese market.The thesis introduced the Chinese express market macro environment and the main competitors in Chinese express industry and profoundly analyzed FDX competitive strategy together with logistics services strategy to reveal the existing logistics services problems. In order to solve the problems, in the thesis, the author adopted a series of the measures, including re-locating the existing logistics service centerestablishing the suitable supplies inventory management policy and strengthening the quality-oriented logistics services strategy to optimize the existing logistics service strategy. Through these measures applied into the operation of logistics service centers, FDX can better accord with the customers business flow and upgrade FDX overall logistics service capabilities to enhance the operating profit, reduce the operating costs and enhance FDX logistics services competitive strength in Chinese market.更多还原