【作者】 施敏；

【导师】 张国良；

【作者基本信息】 上海交通大学 ， 传播学， 2010， 硕士

【摘要】 本文从舆论生态的角度出发考察正蓬勃兴起的微博对中国社会的影响力,采用实证方法,把定量研究和定性研究结合起来,研究主线涵盖目前国内微博热点、新鲜领域,同时呈现“微博在中国”的真实全貌。本文对“中式微博”的快速发展历程做了较为完整的梳理和总结,提出了完整的舆论生态系统的定义和分析。在具体剖析微博对当前舆论生态的影响方面,选取了政治舆论生态、社会舆论生态、娱乐舆论生态三个因子切入,将现状到趋势的发展用事实加以呈现。在上述研究的基础上,本文还尝试从“议程设置”理论的传播模式归纳出新的“微博的‘议程设置’模式图”。在以上研究的基础上,本文最后将从构建和谐舆论生态的高度,对微博目前的不足进行剖析,并针对问题提出相关建议。更多还原

【Abstract】 From the view of public opinion ecology, this is a study on booming micro-blog’s influence on Chinese society. The use of empirical methods combines quantitative and qualitative research. The study mainly covers the popular fields and new areas in the booming domestic micro-blog, as well as presents the real picture of "Micro-Blog in China". In this paper, we get a more complete summary of domestic micro-blog’s rapid development, put forward a complete definition and analysis of ecological systems. The specific analysis of influence includes political public opinion , social public opinion and recreational public opinion, presenting current situation and trends with the facts.This study also sums up a new agenda setting schema chart, the "micro-blog agenda setting".On the basis of the above, it analyzes current deficiencies of micro-blog and makes recommendations to tackle the problems.更多还原