【作者】 胡莲洁；

【导师】 戴子礼；

【作者基本信息】 湖南大学 ， 会计学， 2009， 硕士

【摘要】 随着信息技术的迅猛发展、经济全球化步伐的加快、WTO的进入以及我国国内经济结构的变化,我国企业生存的压力也日显沉重,在这种情况下,追求不断的成长已经成为摆在每一位企业管理者面前的难题。新古典经济学基于完备理性和完全竞争市场假设的分析框架,在解释很多经济现象时却无法做出令人满意的回答,而社会资本的提出为经济学提供了新的解释视角,从而为更进一步合理解释经济增长以及企业价值提升提供了参考。本文从探讨企业社会资本的理论基础着手,沿着资本—社会资本—企业社会资本的概念树,阐述了企业社会资本理论的发展脉络,然后介绍了企业社会资本的构成、特点以及相互联系。文章中谈到的企业核心竞争力已不再停留在单纯的核心技术这一层面,而是把运营良好的企业社会资本也归结为企业核心竞争力的组成部分,因为它可以进一步保护和加强企业传统的核心竞争力。文章针对中国企业目前普遍存在的问题,结合企业信誉模型博弈分析、企业社会资本与关系网络模型及其企业文化、企业信任的有关案例就企业信誉、企业文化、企业关系网络三个方面,深入探讨了企业社会资本如何辅助提升企业的核心竞争力从而促进企业价值创造的过程。文章在最后对于提高企业价值给出了政策建议。提出我国企业应加强诚信经营、提高品质意识和售后服务管理、树立企业品牌和重视履行企业的社会责任,从而加强企业信誉资本的建设;透过企业文化来加强企业规范,为企业价值提升提供源源不断的内动力;分别从内部和外部两方面着手建设企业关系网络,让企业信息、技术、资金、合作机会等资源更快更有效的流通共享。更多还原

【Abstract】 With the rapid development of information technology, accelerated pace of economic globalization, WTO accession ,and structural changes in our domestic economy, China’s the Pressures of survival of our enterprises are becoming heavier day by day. In this case, the pursuit of continuous growth has been the problems which are placed in front of every business manager. Neo-classical economics which are based on the analytical framework of the complete rationality and the perfectly competitive market hypothesis can not make a satisfactory answer to explain many economic phenomena. However, the proposal put forward by social capital provides a new interpretation of the economics perspective. As a result, it will be a reference for Reasonable explaining the economic and enterprise value growth.The paper begins with the theoretical foundation of corporate social capital,it has along the concept of capital, social capital, and corporate social capital to expound the he development of corporate social capital theory thread,and then it introduce the theory of social capital, the content, features and links of corporate social capital. The core competitiveness of enterprises in the paper is not only in the simple level of core technology, but also includes the well-run corporate social capital. Because it can further protect and strengthen the traditional core business competitiveness. The paper is aiming at the prevailing problems of Chinese enterprises, combined with corporate reputation model for game analysis, corporate social capital and the relationship between network model and the relevant precedent of corporate culture, and corporate trust, explored deeply how the social capital of enterprises assisted to enhance the core competitiveness of enterprises so as to promote the create process of enterprise value from corporate reputation, corporate culture and corporate network of relationships.At last, the paper gives In the policy recommendations to improve the enterprise value. It says that Chinese enterprises should strengthen credit management, improve the quality of awareness and after-sales service management, establish a brand and fulfill corporate social responsibility, to strengthen the enterprises credibility capital. Enhance corporate standard through the corporate culture to provide an endless inner power for enterprise value enhancement; Construction Enterprise network of relationships from internal and external respectively, so that the business information, technology, funding, partnership opportunities and other resources could flow and share faster and more efficient.更多还原