【作者】 李卫；

【导师】 杨丽华；

【作者基本信息】 宁波大学 ， 产业经济， 2009， 硕士

【摘要】 随着世界经济和区域经济一体化进程的加快,集商品展示、交易和促进经济合作为一体的会展业迅速发展起来。由于各种会展活动的举办能够为办展城市带来巨大的经济效益和社会效益,因此受到了世界各国和地区的广泛重视。近年来,宁波市政府也审时度势,适时提出了发展会展业的战略目标——建设“国际会展之都”。目前,宁波会展业已取得了一定的成绩,但与国内外会展业发达城市和地区相比还有较大的差距。从世界会展业过百年的发展历程看,宁波市会展业还处于起步阶段,发展可谓任重而道远。本文将主要针对宁波市会展业发展模式及路径的问题进行探讨和研究。本文首先对会展业发展模式的相关理论进行系统介绍,包括相关概念的界定及产业发展模式理论的探讨;然后分别通过定性分析和定量分析阐述了发展会展业对宁波的意义,以此说明宁波市应该大力发展会展业;在第四章,论文首先给出会展业发展模式构建的原则,接着对国内外典型的会展业发展模式进行了分析研究,并得出结论——会展业发达国家和地区的会展业多属于市场行为,主要依靠市场机制进行调节,但由于不同地区和国家的会展业起步时间先后有别以及经济实力、区域特点、产业基础、资源优势等发展条件各具特色,其会展业的具体运作模式及管理模式各不相同、独具特色,说明宁波发展会展业可借鉴国内外发展的经验,但绝不可照搬照抄。因此,论文在分析了宁波会展业发展优势条件的基础上,紧密结合宁波市自身的特色优势,提出符合宁波实际的会展业发展模式及路径:特色管理模式——政府、行业协会及会展企业合理定位,形成合力;特色联动发展模式——以文化旅游特色为基础,与港口贸易及优势产业联动发展;以创新为动力的特色发展路径。最后,论文试着给出了宁波市发展市场化、国际化、专业化、特色品牌化会展业的对策建议。更多还原

【Abstract】 Along with the acceleration of world economic integration and regional economic integration, the exhibition industry, which is a combination of commodity display, commodity trade and economic cooperation, has also developed quickly. As exhibitions can bring enormous economic and social benefits to the host cities, nowadays countries all over the world attach more and more importance to the exhibition industry. Under this circumstance, Ningbo Municipal Government has also put forward the strategic goal for its exhibition industry—establishing the international exhibition capital. At present, Ningbo’s exhibition industry has made certain achievements, yet there is still a wide gap with other developed cities of this industry at home and abroad. Ningbo’s exhibition industry is still in the preliminary stage, with a long way ahead. This thesis probes into the development mode and development route of Ningbo’s exhibition industry.This paper starts with a systematic introduction and analysis of relevant theories about development mode of exhibition industry. Then it analyzes the significance and advantages of developing exhibition industry in Ningbo, through qualitative analysis and quantitative analysis, so as to demonstrate that Ningbo has excellent conditions to develop exhibition industry. After that, the thesis compares different development modes at home and abroad and finds that the concrete operation modes and management modes in different countries and regions vary, due to differences in starting time, economic strength, regional features, industrial basis, resource advantages and other development conditions. Therefore, this thesis, based on an analysis of the status quo and problems of Ningbo’s exhibitions industry, as well as domestic and foreign experience, puts forward a development mode for Ningbo’s exhibition industry, which has taken Ningbo’s features and advantages into consideration and accords with its reality. The mode consists: featured management mode—the government, trade association and exhibition enterprises take a reasonable position and form a joint force; the concrete operation mode—a featured development route supported by cultural tourism, co-developing with port trade and advantageous industries, and driven by innovation The thesis ends with some suggestions on the market orientation, internationalization, specialization and branding of Ningbo’s exhibition industry.更多还原