【作者】 詹晶晶；

【导师】 黄慧琴；

【作者基本信息】 南昌大学 ， 工业设计工程， 2011， 硕士

【摘要】 伴随着网络技术的迅速发展,电子计算机和互联网走进了千家万户,商品的销售也从实际琳琅满目的商店中走向了虚拟网络的世界里,很大程度上便利了我们的生活,我们只需要在网页上轻轻一点就可以获得自己逞心如意的商品,应运而生的便是网络经济的兴起,而网络经济的血脉就是网络广告的发展,只有网络广告的不断兴起才能带动网络销售高效益的增长,而网络广告从设计到推广到最后物品的网络展示等方面的表现形式的好坏,直接决定了消费者的购买满意程度,进而影响到网络商品的销售状况,作者从互联网的发展、电子商务、网络广告的形式这些方面入手,一步步逐渐剖析、深入到网络商品的宣传与展示设计之中,对目前国内网络商品的宣传手段与网络宣传与展示的现状做出具体分析,然后在此基础上指出三维虚拟展示的无限前景,着重分析了基于FLASH的360度全景展示技术的优势,它以优质的画面、较小的体积、良好的交互势必赢得广阔的网络展示与宣传市场,又结合陶瓷制品的FLASH360度虚拟展示的实际案例,从准备工作到最后制作完成做出具体的分析,并在此基础上对未来网络与宣传展示技术做出期盼与展望,对未来网络展示与宣传的趋势做出大胆的猜测与构想,旨在为商品的网络展示与宣传提供新的思路。更多还原

【Abstract】 With the rapid development of network technology, computer and the Internet into the household, the sale of goods from the actual array of stores to the virtual network world, largely to facilitate our lives, we need only gently on the page that can get their goods to succeed wishful heart, is born with the rise of the Internet economy, the lifeblood of the network economy is the development of online advertising, only the continuous rise of online advertising sales network to boost high the benefits, and online advertising from design to promotion to the last item of the web presence and other aspects of good and bad forms directly determine the level of satisfaction of consumers to buy, thereby affecting the sales of goods to the network, the development of the Internet, e-commerce, online advertising in the form of these aspects, gradually, step by step analysis, in-depth product information to the network and display designs, the current domestic network promotional merchandise and display means and the network status information to make specific analysis, and then Based on the three-dimensional virtual display that unlimited prospects, analyzes the FLASH-based 360-degree panoramic display technology advantages, it is the picture quality, smaller size, good is bound to win the extensive network of interactive display and promote the market, but alsoFLASH360 of ceramic products, the actual degree virtual display case, from preparation to final analysis of a concrete produced, and on this basis, network and promotion of future expectations and prospects to make display technology, display and promotion of future network trends and ideas to make a bold guess, the network is designed to display and promote products to provide a new way of thinking.更多还原