【作者】 万莹聪；

【导师】 李绍兰；

【作者基本信息】 江西师范大学 ， 设计艺术学， 2011， 硕士

【摘要】 近年来在电脑游戏的影响和推动下,许多新锐插画艺术家更加青睐游戏概念插画的创作,游戏概念插画是伴随着网络时代与数字时代的到来而产生的,在这个全新的艺术空间,包含了各种文化的艺术转化,创作者的内心情感体现等多种具有巨大包容性和创新性的艺术新状况,在游戏概念插画中,蕴含了多种文化元素,给人们带来了新的艺术观念和思想,其丰富的形式技巧刺激了数码插画的发展和社会运用,带来新的视觉体验和时尚风格。在游戏概念插画给我们带来新的视觉体验的过程中,细心的受众可能会发觉到,游戏概念插画中出现了越来越多的嘻哈,颓废,朋克等等以亚文化为题材的内容,通过游戏概念插画师强大的创作能力,一批带着浓郁情感色彩的游戏概念插画引发了一股视觉亚文化的热潮。由于游戏概念插画是直接由电脑创作,不失真,传播便捷、直观、鲜明、生动,和互联网这种传播媒介具有天然的兼容性,可以在网络上迅速的传播,深受年轻人的喜爱,互联网更为创作者提供了展示交流的机会,使他们的作品通过网络来展示,从而解决了插画展示受传统媒介限制的问题,也把一些非主流的数码插画引人人们视野,最终鼓励插画艺术朝着多元化的方向发展。在本文中作为研究对象的“视觉亚文化”是狭义的,仅仅指数字时代下,开始出现在时尚界,网络游戏界,CG插画界将亚文化为创作元素的视觉文化热潮,以及将亚文化作为创作题材在产业领域的衍生物。本文从游戏概念插画这个多元化的艺术空间来分析与研究,游戏概念插画中视觉亚文化存在的原因,发展现状等,对视觉亚文化的审美需求,以及视觉亚文化与视觉文化的关系,从而更加了解视觉文化结构,在今天,游戏概念插画中的视觉亚文化现象已经成为了一种热潮,在现实中取得了良好的成果,但是却很少有人从理论的角度深层的去研究游戏概念插画中视觉亚文化现象,而这方面的研究能够使我们对视觉文化的研究和学习有着很大的帮助。更多还原

【Abstract】 In recent years with the computer game effects and promote, many new illustration artist favour game concept illustration creation more and more, the game concept illustration is accompanied by the network era and the arrival of the digital age and output, in this new art space, contains various cultural artistic transformation, creator of the inner feelings reflected has enormous inclusiveness and innovative new artistic status, in game concept illustration, contains a variety of cultural elements, has brought people new artistic concept and thought, its rich form skills to stimulate the development of digital illustration using, bring new social and visual experience and fashionable style.In game concept illustration, it brings us new visual experience process, attentive audience and it may find that the game concept illustration is appeared more and more hip-hop, decadent, punk and so on to the subject of subculture content, through the game concept illustrator powerful creative ability, batch of taking full-bodied and emotional colors game concept illustration sparked a stream of visual subculture boom. The game concept illustration is not directly from a computer to create, distortion, convenient, direct, distinct spread, vivid, and the Internet this media has natural compatibility, can spread quickly on the Internet, of the LDTX, the Internet more creators provides to show a communication opportunity, make their works through the network to show, thus solved the illustration shows the problem by traditional media restrictions, and put some outside the mainstream of digital illustration striking people vision, eventually encourage illustration art toward diversified direction.In this paper, the research object "visual subculture" is narrow, only index word began to appear in age, the fashion world, network game world, CG illustration bound for creative elements will subculture, and the visual culture boom as creative theme in industry subculture field of derivatives. This article from the game concept illustration the diversified art space to analysis and research, the game concept illustration of the reasons of the existence of visual subculture, development situation, the aesthetic demand of visual subculture, and visual subculture and visual culture relations, so as to better understand the visual culture structure, today, the game concept illustration of the visual subculture phenomenon has become a boom, in reality achieved good results, but few people from the Angle of the theory of deep study visual subculture game concept illustration, and the phenomenon of research can make our visual culture research and the study has a lot of help.更多还原