【作者】 秦璐；

【导师】 朱创业；

【作者基本信息】 成都理工大学 ， 第四纪地质学， 2011， 硕士

【摘要】 旅游产品是旅游业赖以存在和发展的核心和物质基础,旅游产品深度开发是旅游地增加旅游吸引力、竞争力的手段,是实现旅游地旅游可持续发展、产业结构调整的重要途径。我国是世界水资源最丰富的国家之一,城市滨水资源也十分丰富。然而城市滨河旅游产品普遍存在一系列的问题,如旅游产品结构单一、多为初级低层面的传统观光旅游产品、旅游产品附加值较低,适游期较短、文化内涵挖掘不够等,旅游产品已经不能够适应旅游的科学发展,旅游产品深度开发迫在眉睫。基于这样的背景,笔者从城市滨河旅游产品的概念及相关理论出发,在总结前人对旅游产品及城市滨河旅游开发研究的基础上,分析目前我国城市滨河旅游产品存在的问题及发展趋势。依据市场学理论、区域共生理论、“点—轴系统”理论以及可持续发展理论,在对成都锦江南岸文化休闲带旅游产品开发条件分析基础上,从旅游产品空间结构、时间结构、类型结构、要素结构四个方面分析其旅游产品开发存在的问题,并分别提出相应的深度开发思路及对策:(1)在空间结构方面,通过旅游景点、旅游景区、周边景区合作的优化,实现旅游网络空间格局,以点线面协调发展推进旅游产品深度开发。(2)在时间结构方面,通过客源市场、游客类型、逗留时间的优化,实现旅游过境地向目的地的转变,以旅游线路统筹旅游产品深度开发。(3)在类型结构方面,通过对观光游、文化体验游、亲水休闲游等多样化、多层次的产品类型结构的优化,来改变传统单一的观光产品类型结构,以“三国文化”品牌旅游产品促进旅游产品深度开发。(4)在要素结构方面,通过对餐饮、酒店、交通、购物、娱乐等要素的优化,合理提高旅游经济产业效益,以旅游产业结构调整拉动旅游产品深度开发。良好的生态环境是深度开发的基础,产品的提升是深度开发的重要载体,文化特质是深度开发的核心竞争力。必须注重和加强对成都锦江南岸文化休闲带生态环境的保护和“三国文化”等人文资源的挖掘,把“文化”和“休闲”的文章做大、做强;对旅游产品的开发要紧紧抓住“三国文化”的核心品牌,通过对旅游六要素的综合优化,形成完整的旅游产品开发链,设计出完整的旅游产品,实现资源向产品的转换,产品向市场的推广,实现旅游的可持续科学发展。更多还原

【Abstract】 Tourism products is the existence and development of the tourism industry on which the core and the material foundation, the depth of the development of tourism products to increase the tourist attraction of tourism, competitiveness, tourism and tourism to achieve sustainable development, an important channel for industrial restructuring. China is one of the most abundant water resources, urban waterfront resources are rich. However, Urban waterfront tourism products, generally has a range of questions, such as a single tourism product mix, most of the initial low level of the traditional tourist products, tourism products with lower value-added, a shorter period of time of appropriate travel, not enough deeper cultural content. So tourism product are no longer able to adapt to the scientific development of tourism, tourism product must upgrade and transit imminently.Based on this background, the author from the concept of tourism products and related theory of the Urban waterfront, draw the conclusion of their predecessors’research in the tourism products and Urban waterfront, to analysis of our current tourism products of China’s Urban waterfront problems and trends. In accordance with the market theory, the regional symbiosis theory, the spot–axes system theory and the theory of sustainable development, based on the analysis of conditions of the Chengdu Jinjiang South Bank cultural leisure zone development, from the four aspects below: the spatial structure of tourism products, the structure of the time, the structure of the type, the structure of elements ,to analyze its tourism product development problems, and respectively brings forward the deep developed thinking and the corresponding countermeasures:(1)In the space structure, through the tourist attractions, tourist attractions, scenic spots around the optimization of co-operation to achieve the spatial pattern of tourism network to points and lines to promote the coordinated development of surface-depth development of tourism products.(2)In terms of time structure, through the tourist market, the type of tourists, stay in the optimization, the realization of cross-border travel to the destination changes, to tour the depth co-ordinate the development of tourism products.(3)In the type of structure, through the Sightseeing tours, cultural experience tour, water-based leisure travel, multi-level optimization of product structure, to change the tradition of a single type of structure of the tourism product in order to "Three Kingdoms Culture" brand tourism products to promote the depth of tourism product development.(4)The elements of structure, through the food and beverage, hotels, transport, shopping, and entertainment elements of optimization, such as optimization, a reasonable increase the effectiveness of Tourism Economy, Trade and Industry to promote industrial restructuring tourism depth of the development of tourism products.Sound ecological environment is the basis of the depth of development, product improvement is an important carrier-depth development, and cultural characteristics is the depth of the development of core competitiveness. We should pay attention to and strengthen the national Chengdu Jinjiang South Bank cultural leisure zone protection of ecological environment and the "Three Kingdoms Culture" of human resources. The development of tourism products should firmly grasp the "Three Kingdoms Culture" core brands, through the six elements of a comprehensive tourism product optimization, form a complete chain of the tourism product development, design integrity of tourism products, to achieve the conversion of resources to products, products to the promotion of the market in order to achieve scientific development of sustainable tourism.更多还原