【作者】 易俊忠；

【导师】 陈垠亭；

【作者基本信息】 郑州大学 ， 思想政治教育， 2011， 硕士

【摘要】 信息革命诞生了互联网,这个集信息媒体、通讯方式、虚拟家园等多重身份于一体的网络改变了人们的生产和生活方式,并开启了全球政治、经济、文化、思想交流碰撞的新时代。互联网的自身特性使得传统意识形态传播方式发生了巨大的改变,传统的意识形态灌输优势已经不再明显,如何牢固掌握互联网宣传阵地,使其成为主流意识形态传播的主渠道成为非常值得研究的问题。互联网是一把“双刃剑”,它既强烈冲击着主流意识形态的安全,又为加强和改进意识形态工作提供了难得的机遇和全新的技术条件,互联网的数字化和信息化特征的使意识形态传播具有超时空性,即时性和网络化特征使意识形态传播的高效性,它的虚拟性使得意识形态的传播过程更为隐蔽,这些特征都决定了互联网必定成为主流意识形态传播的主要渠道,但是开放性的特征也使得互联网成为西方意识形态渗透的主要方式,加上我国的互联网起步较晚,对于互联网的传播规律尚未完全掌握,在主流意识形态的互联网传播方面有很多需要改进的地方。对于互联网的“双刃剑”属性,我们要坚持“趋利避害,为我所用”的方针,积极适应新形势,尽快掌握新技术、新业务,使互联网成为传播主流意识形态的重要渠道。更多还原

【Abstract】 The internet, which including information media, communication, virtual homes and other multiple identities, has changed people’s production and life, and open the global political, economic, cultural, ideological collision of a new era of communication. The features of internet affect the means of communication of traditional ideology. The advantage of the traditional ideological indoctrination is no longer obviously. So that how to grasp the internet propaganda position, and make it a mainstream ideology in the communication channels become a important study subject.The internet is a "double-edged sword". It not only impacts the safety of the mainstream ideology, but also provides a rare opportunity and a new technical conditions for strengthening and improving ideological work. The digital and informationization of internet make ideology of communication beyond the time and space. The virtue of immediacy and network characteristics of internet improve the efficiency of the spread of ideology. The virtual of internet casues ideology more covert. All these characteristics have determined that the internet will become the mainstream ideology of the main transmission channels. But the opening characteristics of internet makes it to be the main form of penetration of Western ideology. Meanwhile Chinese Internet started fairly late, so that the propagation of the internet has not yet fully grasp the mainstream ideology in the spread of the Internet. and need improvement.For the internet’s "double-edged sword" attribute, we must adhere to the "profit and avoid loss, for our own use" policy, and actively adapt to the new situation, to master new technologies and new business as soon as possible, which make the internet to be an important channel for dissemination of the mainstream ideology.更多还原