网络舆论中的网民心理与网络舆论引导

【作者】 邓亭尚；

【导师】 罗宏生；

【作者基本信息】 云南大学 ， 新闻学， 2011， 硕士

【摘要】 作为公共舆论的组成部分,网络舆论的影响力在当今社会受到空前高的关注度。网络舆论的形成离不开网民的参与,网民在网络中的心理呈现对网络舆论的形成有着至关重要的影响。对网络中网民的心理现象进行分析,有助于更好的在网络中进行舆论引导。全文分为五个部分,第一部分界定舆论以及网络舆论的定义,并简述它们的发展历史,在充分吸收前人研究成果的基础上,分别对传统媒体中的舆论和网络媒体中的舆论从理论上做简要分析；文章的第二部分则对传统媒体中和网络媒体中的传受关系进行分析对比,传统媒体由于传播方式上的单一性和网络媒体中便捷的双向交流使得传播过程有所不同,并指出传统媒体和网络媒体的共性在于,传播对象无论面对哪种媒体信息,都会以自己的理解方式进行信息解读；文章的第三部分分析了网民在使用网络时的不同心理特征,主要从网民的匿名心理、自我角色的认同、选择性心理、宣泄与消遣心理进行分析,网民在网络中所具备的这些心理特征在一定程度上影响到他们在网络社区中的行为,并对网络舆论形成产生不同的影响,同时,这些心理特征都在一定程度上影响到网民的从众心理行为；文章的第四部分着重分析了网络中的从众心理,分别对网络舆论研究的两种理论倾向进行了简要分析,文章认为网络中群体规范所带来压力较弱,因此,这种心理从严格意义上来说更多的是一种网络从众现象；文章的第五部分从如何对网络舆论中的网民进行舆论引导以及政府在网络舆论引导中公信力的树立做了简要分析。更多还原

【Abstract】 As part of the public opinion to influence public opinion, the influence of network public opinion is social to be subjected to a very higher concern nowadays. The forming of network public opinion cans not get away from the netizen’s participation, their participation in a network of the formation of the public opinion has a critical implications. The network user analysis of the psychological phenomenon that can still better in the network of public opinion guidance.This paper divided into five parts, the first part mainly to give a definition about the public opinion and public networks, and introduces their history, absorbed in study on the basis of the fruits of predecessors, the traditional medium public opinion and network of public opinion in theory to make a brief analysis; The second part of the media and traditional network of relations between the analysis by contrast, traditional media to transmit mode and a network of two-way communication that the diffusion process, and pointed out that the traditional media and the network have a similar point that the object matter to which the media and information on his way to understand the reading; The third section analyzes the user when using the network from the psychological feature mainly from an anonymous user psychology, identity psychology and role selected, analysis and fun out of mind, the net-user on the network in which the psychological feature to some extent, affect them in a network of community, and network formed a variety of public opinion; The fourth part of the article mainly analyses the conformist mentality, each of the network of public opinion study the two theories to a brief analysis, specification consider that pressure brought about by the internet community is weak, therefore, this kind of mental state from the strict sense means a phenomenon of the conformist; The fifth part from the network of public opinion in the conformist mentality guidance and the government in the network of public credibility of the guide set a brief analysis.更多还原