【作者】 尚维；

【导师】 曹宁；

【作者基本信息】 辽宁大学 ， 旅游管理， 2011， 硕士

【摘要】 大连市十四届人大四次会议上制定了“十二五”大连旅游发展目标和前景——打造蓝色旅游经济圈,建设世界滨海旅游名城。大连拥有丰富的滨海旅游资源,但其滨海旅游发展还属于成长期,竞争力有待提高,对影响滨海旅游竞争因素的研究可以为大连市滨海旅游竞争力的提升提出有意义的建议和意见。因此,本论文在通过定量和定性的分析基础上,对大连滨海旅游竞争力影响因素进行的系统性研究具有学术上面的价值和可被实际借鉴的应用价值。所谓滨海旅游竞争力,是指滨海城市依靠发展和滨海旅游活动相关的海上、海岛、海岸周边娱乐、游憩、探访、会展等各种旅游形式,能够为目标旅游者提供满足其对滨海旅游体验的需求而表现出的一种能力和持续不断的发展潜力,是区别于其他滨海旅游城市而形成的一种能力。论文首先对研究背景、研究目的和意义、研究内容与思路、研究方法进行阐述,为论文的研究设定了一个良好的研究方向;通过对滨海旅游和滨海旅游竞争力的有关文献的学习、归纳和分析后,界定了滨海旅游竞争力的概念;并在对几个著名的竞争力模型的分析和大连市滨海旅游的特有分析基础上,提炼和归纳了28个影响因素;通过问卷调查的形式对这28个影响因素进行数据的收集;运用SPSS.13.0统计分析软件对数据进行统计分析,有效性检验并最终通过因子分析提取7个公因子,将28个因素降幂为7大因素;最后根据统计分析的结果提出了提升大连市滨海旅游竞争力的富有可行性的对策。更多还原

【Abstract】 The 4th meeting of 14 Session People’s Congress had made“the 12th five-year development goals and prospects”that is developing blue tourist economic circle building word-famous coastal city. Dalian has rich coastal tourism resources, but it is in the growing process, competitiveness should be further enhanced, the study of factors which affect coastal tourism competitiveness could be helpful for developing practical suggestions on how to promote Dalian coastal tourism competitiveness. So this dissertation’s studying on factors which affect coastal tourism competitiveness of Dalian will have both academic and practical meanings.The so-called coastal tourism competitiveness means all kinds of tourist activity relating to coastal tourism and rely on coastal city, including sea tourism, island tourism, entertainment and recreation in the coast area, visiting exhibition and meeting tourism, etc. it is the continuous growth potential of fulfilling the coastal tourism for coastal tourists, and a kind of ability of differing from other cities.Firstly, the paper explain the research background, research purpose and meaning, research content and ideas, research method; Secondly, concept of coastal tourism competitiveness has been defined after the summary and analysis of relevant literature study before; Thirdly, 28 factors which influence coastal tourism have been refined and summarized after combine the analysis of several typical competitiveness models with specific characteristic of Dalian coastal tourism. Fourthly, collect data for the 28 influence factor though questionnaire survey; Fifthly, doing the statistical analysis, validation testing and make 28 factors into 7 categories by doing the factor analysis by SPSS13.0; Finally, putting forward several feasible suggestions or countermeasures according to the analysis result.更多还原