【作者】 赵莎莎；

【导师】 李泽民；

【作者基本信息】 上海体育学院 ， 体育新闻， 2011， 硕士

【摘要】 电视作为大众传播媒介的一种,具有时效性、现场感、新闻性的特点;体育运动作为人类文明的一部分,则是力与美的结合,并散发着体育人文气息。电视体育新闻节目将双方的优点结合在一起,并且发扬光大。随着时代的发展和科技的进步,大众传播的发展也迈入了新的阶段,传播学中受众本位论的发展也日趋成熟,以受众为中心来定位电视节目的发展是顺应时代潮流的。与此同时,电视体育新闻栏目也走向细分化,以满足不同体育爱好者的需求。篮球,作为世界公认的“三大球”运动之一,正在受到我国越来越多人的青睐与喜爱。中国男子篮球职业联赛从1995年开赛到今天已经走过了16年;从1986年第一卷来自美国NBA的录像带在中央电视台播出,到今天各个体育频道对该赛事的转播点评,也走过了25个春秋。电视媒体作为传播篮球运动的主要媒介之一,在赛事转播和栏目制作方面,积累了宝贵的经验,能够让广大篮球爱好者享受到视听上的盛宴。在各种以篮球为主要内容的电视体育栏目中,中央电视台体育频道的《篮球公园》脱颖而出,受到广大篮球爱好者的喜爱,成为国内篮球类电视新闻杂志栏目的典范。它以“品篮球大餐,做率性球迷”为口号,凭借着其准确的受众定位、丰富的篮球赛事信息、合理的编排方式,以及对篮坛热点事件或人物的精彩点评,将电视体育新闻栏目的特点发挥得恰到好处,受到了球迷的好评。该栏目自2006年改版以来,长期在央视五套每周五晚18:35分播出,成为了中央电视台体育频道的名牌栏目之一。本文通过运用文献资料法、内容分析法、访谈调查法、问卷调查法、数理统计法等科学研究方法,并且借助传播学、新闻学、注意力经济以及其他相关学科的理论知识,在对我国的篮球类电视体育新闻杂志栏目的梳理过程中,以《篮球公园》这个栏目为样本进型了系统地梳理。首先,分析了电视体育新闻杂志栏目的起源和发展现状;其次,针对该栏目的创办背景、内容编排、品牌打造以及工作团队进行了分析,接着指出栏目自身的不足之处,比如栏目内容同质化、与观众互动较为欠缺等,与此同时,栏目还面临着来自其他新媒体的挑战。针对这些不足与挑战,笔者提出建议,希望为广大从事体育传播事业的工作人员提供更多有效合理的意见,也为我国体育传播事业做出一份贡献。更多还原

【Abstract】 Television ,as one kind of media, has these characteristics, including effectiveness, scene feeling, instant and so on; Sport that is the part of human culture is the integration of strength and beauty, and represents the spirit of human being. Television sporting news program combines the merits of television and sport. With the developement of times and the advancement of science and technology, the development of public communication has achieved a new stage. The audience departmental theory according to communication gets matured,too. So it is proper to make the television program by the theory of focusing on the audiences. At the same time, the television sporting news programs has been segmented into different types by referencing this theory to satisfy various audiences.The sport of basketball is very popular in our country. Chinese Basketball Association has hold the matches for sixteen years, the fisrt year that China Central Television broadcasted the recording tape from National Basketball Association is 1985. Television ,as the main media , which disseminates the sport of basketball has accumulated abundant experience to satisfy the needs from the audiences.The << Hoopark >> created by the sport channel of China Central Television is so outstanding that many people like to watch it, and it also is the model in the same type programs. The << Hoopark >> has many merits to get the high praise from the audiences, such as the exhaustive news about basketball , reasonable arrangement, and the excellent comment. The << Hoopark >> rearranged in 2006 and it tries its best to be the acme of perfection.This paper uses different scientific reserch methods and consults the related theory from Communication, Journalism, Attention Economy and so on. During reorganising the television sporting news magazine program on basketball, this paper takes the << Hoopark >> as the sample to analyzes. First, it analyzes the origin and development situation of the tevelision sporting news magazine program. Second, it analyzes the background of this program, its content and arrangement , band making and its team workers. Third, through the analysis, the author points out the deficiency about this program, such as the homogenization of content, defective interaction with the audiences, and so on., at the same time, this program faces with the challenge from the new media. In view of this deficiency and challenge, the author states the suggestion in order to help the media jodholders and make progress for the sport communication.更多还原