【作者】 刘志颖；

【导师】 雷光；

【作者基本信息】 沈阳理工大学 ， 设计艺术学， 2011， 硕士

【摘要】 现代设计中的VI设计即企业视觉识别系统,成为企业传达品牌以及文化的重要载体,事实证明,一个优秀的VI设计对企业及品牌的发展具有举足轻重的作用。那么如何更好的做好企业的VI设计呢?如何更好的继承和发扬传统文化?这两个课题在中式餐饮企业的视觉传达设计中是不是可以能够更好的融合应用,成为本文研究的重点。本文主要研究的内容:完成对传统纹样的形态分类,并详细阐述传统纹样的历史特征、文化内涵、审美规律。明确传统纹样与餐厅VI设计的关系,并对传统纹样在现代中式餐饮VI设计的运用做明确的分析、定义。针对传统纹样在餐饮企业VI设计应用的表现手法、形式语言及艺术规律等应用性问题提出自己的见解,从而解决传统装饰元素的传承与创新的“设计创作方法”的问题。通过本课题的研究,解决目前传统纹样在餐饮企业VI设计运用中往往停留在表面简单套用和照搬的现状。在课题设计中从概念上传承了中国传统的装饰语言,并用抽象的手法演绎出富有节奏变化的现代时尚气氛的主题性餐饮企业VI设计作品。最后结论部分对全文进行总结。更多还原

【Abstract】 In modern design’s VI design is the enterprise vision recognition system, becomes the enterprise to transmit the brand as well as the cultural important carrier, the fact proved that an outstanding VI design has the pivotal function to the enterprise and the brand development. How then better to complete enterprise’s VI design? How better does inheritance and carry forward the traditional culture? These two topics in the Chinese type dining enterprise’s visual transmission design may be able the better fusion application, to become the key point which this article studies.This article main research content: completes to the traditional dermatoglyphic pattern formal taxonomy, and detailed elaboration tradition dermatoglyphic pattern historical characteristic, cultural connotation, esthetic rule. is clear about the traditional dermatoglyphic pattern and the dining room VI design relations, and makes the explicit analysis, the definition to the traditional dermatoglyphic pattern in the modern Chinese type dining VI design’s utilization.In view of the traditional dermatoglyphic pattern in dining enterprise VI design application’s expression means that formal language and artistic rule and so on utility the questions proposes own opinion, thus solution tradition decoration element inheritance and innovation“design creation method”question. through this topic’s research, the solution present tradition dermatoglyphic pattern often pauses in the dining enterprise VI design utilization in the surface applies mechanically simply with the copy present situation.Has inherited the Chinese tradition decoration language conceptually in the topic design, and deducts the rich rhythmic variation with the abstract technique the modern fashionable atmosphere topical dining enterprise VI design work. the final conclusion part carries on the summary to the full text.The final conclusion is the summarization of the paper.更多还原