新的社会阶层媒介形象研究

【作者】 李运波；

【导师】 李良荣；

【作者基本信息】 复旦大学 ， 新闻学， 2011， 硕士

【摘要】 改革开放三十多年来,中国社会各方面各领域均发生了巨大变化,其中尤为引人注目、意义深刻、影响深远的是中国阶级、阶层结构的变化,原有的“两个阶级一个阶层”——工人阶级、农民阶级和知识分子阶层——内部逐渐分化,产生了新的社会阶层。社会阶层结构的变化、新的社会阶层的产生和发展,导致了社会资源的重新配置,而社会资源的重新配置深刻地影响了媒介传播,甚至导致传播媒介的分化。传播媒介通过对新的社会阶层个体和群体形象的构建,既表现新的社会阶层的社会处境、社会态度和价值观念,成为现实社会中该阶层成员自我认知和阶层认同的重要依据,又形成广大社会成员对该阶层认知的重要依据。本文通过文本分析和内容分析,探讨了传播媒介建构新的社会阶层媒介形象的符号选择和叙事结构,再现了传播媒介所建构的新的社会阶层媒介形象的流变和特征,阐述了传播媒介建构新的社会阶层媒介形象时所具有的同质化倾向。更多还原

【Abstract】 The past three decades have witnessed considerable changes in all quarters of China since the introduction of the reform and opening up policy, among which the most remarkable, significant and far-reaching has been the change in the structure of social classes and strata. The original "Two Classes and One Stratum", namely the peasant class, the working class and the intellectual stratum, have become divided internally and given birth to new social strata.The profound change in the structure of social strata, as well as the formation and evolution of new social strata, has brought about the redistribution of the social resources, which affected mass media communication so much as to lead to the stratification of mass media. Through the construction of images about individuals and groups in the new social strata, the mass media not only represent the social situation, social attitudes and values of the new social strata providing a key frame of reference for their self-knowledge and stratum identification, but also serve as an important basis for the stratum awareness of the general public.Based on text analysis and content analysis, this article examines the symbol selection and narrative structure of media’s construction of the image of new social strata, deals with the development and characteristics of the image of new social strata constructed by mass media, and discusses the problems of media homogeneity concerning the image construction of new social strata.更多还原