【作者】 白莹冰；

【导师】 郭洁；

【作者基本信息】 长安大学 ， 城市规划与设计， 2011， 硕士

【摘要】 随着经济全球化以及我国城市建设的快速发展,城市地域文化特征个性丧失的现象几乎是不可阻挡地展现在我们面前。在目前各地如火如荼的商业街开发建设中,同样出现了不可避免的趋同性、逐利性与盲目性的问题。尤其是环境标识系统特色体现不足成为设计者长期忽视的问题,由此提出城市商业街环境标识系统的特色研究是十分必要的。如何建立系统化的城市环境标识特色研究步骤,如何进行城市商业街环境标识系统特色定位,如何通过视觉传达展现城市商业街环境标识特色,从而凸显城市片区特征,乃至城市地域风貌,成为本篇论文的主要探讨的问题。本文基于城市面貌趋同化的背景,以城市主城区作为研究范围,将城市商业街环境标识系统作为研究对象,根据城市地域、历史、文化、经济、产业以及发展特点,对不同片区的特色分析、研究、定位,从而建立起城市商业街环境标识系统特色营造框架,最终总结出体现城市商业街特色的环境标识视觉传达方法,为改善城市商业街区总体环境做出贡献,并为其他城市建立特色标识系统提供新思路和参考。论文融会贯通城市规划与设计、视觉传达学、行为学等多学科的理论与方法,将城市规划学地域文化的研究视角与方法引入视觉传达的研究领域,建构基于城市商业街环境标识系统基本研究架构和方法,并以西安大唐不夜城及西大街为研究案例,探讨、总结城市商业街环境标识系统基本问题、规划设计步骤及视觉传达方法。更多还原

【Abstract】 During the globalization of economy and the rapid development of urban construction, the phenomenon, which urban characteristics of regional culture lose character, are almost unstoppable to spread before us. At present, in the boom in the country construction of commercial development, there are also the inevitable problems, such as convergence, rent seeking and Blindness, especially for the design of the environmental signage system, the problem about the lack of features is always neglected by designer. Therefore, there is very necessary for researching the features of the environmental signage system on the urban commercial street. The dissertation discusses mainly the following questions:How to establish the systematic steps for researching the features of the urban environmental signage; How to design the unique environmental signage system on the urban commercial street; How to express the features of environmental signage on the urban commercial street by visual communication, thus the highlights for the urban area features, even the Urban geographical features.Bases on the background of assimilation urban appearance, we make the urban zone as the research scope and the environmental signage system on the urban commercial street as the research object. According to urban areas, history, culture, economy, industries and development features, we analysis, research and orientate the different area features, in order to establish the framework how to design the environmental signage system on the urban commercial street. We finally summarize the methodology by visual communication, how to reflect the features of the environmental signage on the urban commercial street, in order to improve the environment of Urban commercial district and to provide the new ideas and reference for another urban how to design the signage system.The dissertation is included the theory and the methodology around urban planning & design, science of visual communication, landscape ecology, behaviouristics, etc. We introduce the Perspective and the methodology of ekistics about the Local Culture into the field of visual communication, in order to establish the framework and the methodology for the design of the environmental signage system on the urban commercial street. We make "Great Tang All Day Mall" and "West Street" as our research object, to discuss the main problem, and to summarize the procedure about planning and design and the methodology about visual communication for the environmental signage system on the urban commercial street.更多还原