文化农业经营行为与城乡文化交流研究

【作者】 刘宝顺；

【导师】 谷中原；

【作者基本信息】 中南大学 ， 社会学， 2011， 硕士

【摘要】 文化建设在当代社会显得尤其重要,如何统筹城乡文化发展也是学界关注的一个重要课题。本研究主要跨文化传播理论的视域下,以文化农业经营者为主体的城乡文化成员为研究对象,选取了长沙市区和娄底Z村为调查地点,对城乡文化成员的城乡文化交流认知、行为和心理进行了分析和探讨。首先笔者根据研究综述和跨文化传播理论,提出了研究假设,并把具体指标操作化。其次笔者通过资料收集与数据分析笔者发现：经营文化农业产品行为促成了城乡文化成员的趋同性认知,从而论证了文化趋同理论；城乡文化成员的趋同性认知结构促进了城乡文化交流行为成功效率,从而证实了文化建构理论；在文化组织的视野下,组织活动情况影响组织成员关系和参加活动的个人感受,通过对消减焦虑心理的措施进行分析,从心理角度提升城乡文化交流的效率,从而验证了焦虑管理理论。最后笔者结合研究发现和研究缺陷,讨论了本研究的意义和进一步研究的着眼点。分别从跨文化传播理论视域、多功能农业研究和文化组织视野下的心理特质分析来论述城乡文化交流的影响因素,并提出应该从更多角度和指标上对城乡文化成员心理特质进行分析,从而达到对其心理特质的全面、深刻的了解,进而促进城乡文化交流。更多还原

【Abstract】 In contemporary society, Cultural construction became especially important, how to combine the urban culture with the rural culture is also an important issue to the study. This study cross-cultural communication theory Perspective to culture as the main agricultural operators for the study of urban and rural culture of the members selected for the village of Changsha city and for the investigation of Loudi Z location, members of the urban and rural culture, urban and rural cultural awareness, behavior and psychology are analyzed and discussed.Firstly, the author has proposed studying and supposing according to studying the survey and cross-cultural communication theory, and operate the concrete index and melt.Secondly, the author discover something by collecting and analyzing data:managing cultural rural products has leaded the relative awareness about urban and rural cultural members, which has made the cultural convergence theory to be true, the structure of the convergence awareness about urban and rural cultural members has developed the effectiveness of success of communication between urban culture and rural culture, so the culture construction theory has been proved true, in the sight of culture organization, the activities of organization affect the relation between members and the feeling of each member,which has made members to search the ways to relief Anxiety and uncertainty,then the Anxiety and uncertainty management theory has been proved.Finally,the author combines the discovers with the defects,and discuss the meaning and the point of this study.Basing on the culture dissemination theoretical horizon,the function agricultural research and the cultural organization vision,the anthor conclude the factors which is affecting the communication between urban and rural culture.then the method that thinkings of urban and cultural should be analyzed in more angles and indexes has been mentioned.which can devote to the whole recognition of characters of one’s mind and the communication between urban and rural culture.更多还原