上汽通用五菱入厂物流中的第三方物流应用研究

【作者】 陆虹；

【导师】 杨文胜；

【作者基本信息】 南京理工大学 ， 工商管理， 2010， 硕士

【摘要】 随着全球经济一体化和现代信息技术的迅速发展,消费者个性化需求的不断增加,竞争日趋激烈的市场环境对企业提出了更高的要求,汽车生产企业在满足顾客需求与成本控制方面正面临着越来越大的挑战,为了增强在国内外市场的竞争实力,加强管理其核心业务而将非核心业务(如零部件的仓储,物流,配送等业务)外包出去,从而使企业的运作更经济高效。上汽通用五菱汽车股份有限公司(以下简称SGMW)虽然已是国内微型车的领先者,但是面临激烈的行业竞争,SGMW提出了“成为国内微车的领导者、成为国际汽车市场中举足轻重的竞争者、全面进入乘用车市场、要在全球范围内复制SGMW的模式和文化”第三次发展浪潮的战略目标,通过现代物流在SGMW的应用,以提升SGMW零部件入厂物流管理水平,提高物流管理的运作效率和效益,有效降低生产成本,增强产品市场的竞争能力。本文以第三方物流在SGMW零部件入厂物流的应用为切入点,首先简要介绍了SGMW及其入厂物流管理现状,指出SGMW柳州工厂引入第三方物流的必要性,分析SGMW零部件入厂物流的外包决策,然后描述了SGMW青岛工厂的物流外包情况以及外包经验之后以及实施情况。在此基础上,文章结合汽车行业特点和SGMW业务发展情况,基于供应链管理和第三方物流管理理论的分析思路和方法,从提高运作效率和管理效益的角度出发,对SGMW零部件入厂物流应用第三方物流外包管理策略提出了相应的改进和具体的优化方案。更多还原

【Abstract】 With fast development of globe-economic integrated and modern information technology, Consumers’ individual demand is increasing. More and more competitive market environment put up higher demand for enterprises. Automobile companies are facing bigger and bigger challenge both in meeting customer’s demand and cost-control. To enhance competition in domestic and abroad market, focus on its main business, we suggest enterprises should outsource its non-core business including warehousing; delivery and transporting apply to 3PL (the third party logistic) to finish logistic tasks.Although SGMW has been a fast runner in mini-car industry, which is facing heated competition in automobile industry, SGMW develop the strategy target of the third wave which is top consicios leader in domestic mini-car industry, to demonstrate our significance in the global competition, to duplicate wuling operation modules and teamwork all over the map, to become a passenger vehicle manufacturer. It should apply modern logistic to SGMW to improve management level of SGMW and decrease production cost.Based on experiences of SGMW inbound logistic operated by 3PL, it is introduced firstly that current logistic management situation of SGMW. After analyzing SGM-QT logistics outsourcing processing, it is described that outsourcing analysis of SGMW inbound logistic. Thirdly, the plan and optimized details for inbound logistic of SGWM would be discussed according to theory of Supply Chain Management and 3PL.更多还原