【作者】 邓双喜；

【导师】 吴果中；

【作者基本信息】 湖南师范大学 ， 新闻学， 2011， 硕士

【摘要】 就媒介生态而言,多样化栏目类型的存在是媒介本身发展和受众群体心理期待的必然要求。在中国电视栏目的历史演变进程中,电视制作者顺应社会变迁和受众心理的差异性需要,精心策划并制作了多种类型的栏目样式,例如以为未婚青年男女提供交友平台为传播旨趣的婚恋交友类电视节目以其独特的叙事元素和叙事策略的运用而引起众人瞩目。20世纪90年代末,以湖南卫视《玫瑰之约》为代表的婚恋交友类电视节目曾经红极一时,却又迅速衰落。时隔十年之后,随着江苏卫视《非诚勿扰》收视率的步步攀升以及由此引发了强烈社会关注的同时,各大地方卫视纷纷开播类似节目,婚恋交友类节目再度火爆中国电视荧屏。“十年磨一剑”,电视“相亲热”在中国电视界迅速蔓延开来。经过仔细搜索我国目前对婚恋交友类电视节目的相关研究文献,文章发现以往研究大多集中在原因背景、现实意义、成败得失等浅显层面或单个方面,或是从业务角度对江苏卫视《非诚勿扰》、湖南卫视《我们约会吧》等做个案总结,而很少有人对该类节目做全面细致的解剖和理论性的思辨,并归纳出切实可行的传播规律。笔者认为,电视叙事的分析视野和叙事学理论的研究框架是探究婚恋交友类电视节目的较好模式,它有助于人们对该类节目的解读更加深入和客观。在当下的电视“相亲热”中,江苏卫视《非诚勿扰》是一个精彩的个案。它以开播后较高的收视率和改版后的社会影响力赢得了业界和学界的高度关注,其叙事元素的设置和叙事技巧的运用,使之成为目前中国婚恋交友类电视节目的典型代表。于是,本文选取《非诚勿扰》为研究对象,跟踪其每期节目的播出,并结合叙事学的相关理论对其文本进行详实分析。文章认为,《非诚勿扰》叙事要素的多样化设置,使节目的内容定位、受众定位、属性定位与传播理念高度吻合,为婚恋交友类电视节目的整体建构提供了摹本和范式。同时,《非诚勿扰》叙事策略的艺术化处理,使节目的传播效应和社会影响力得到充分展现,为婚恋交友类电视节目的制作与经营提供了借鉴与参考。文章由个案而整体,由点而面,在叙事学相关理论的参照下对《非诚勿扰》以及我国婚恋交友类节目的电视叙事进行研究,试图揭示出该类节目的叙事特质,为中国婚恋交友类电视节目的生存和发展提供合理性参考和建议。本文第一章概述了叙事理论和婚恋交友类电视节目以及《非诚勿扰》栏目的发展；第二章主要分析了《非诚勿扰》栏目的关键元素构成、节目形式、叙事主体、叙事接受者以及叙事时间和空间等叙事要素,通过这些叙事要素的多样化呈现,婚恋交友类电视节目的整体结构得以建构起来,并呈现出新特点；第三章重点论述了《非诚勿扰》栏目通过设置故事和情节、制造跌宕起伏的悬念和冲突、转换多种叙事视角等叙事策略来达到其预定的传播效应和社会影响力；第四章总结了《非诚勿扰》栏目运用电视叙事的成败以及婚恋交友类电视节目的发展困境,并试图为其发展提供一些合理建议。更多还原

【Abstract】 In terms of the media ecology, the existence of diversified form of column is inevitably requested to the development of the media itself and psychological anticipations of the audiences’ group. In the courses of historical evolution of television column in China, TV makers should adapt themselves to the social transformation and the diverse psychological demands of audience, elaborate and produce various models of columns, such as TV Dating Show,which aims at providing the dating platform for unmarried young men and women, has distinguished itself for the application of unique narrative elements and strategies.In the late 1990s, such TV Dating Shows as "Date for Love" produced by Hunan Satellite TV Chanel had once gained great popularity, but declined rapidly. Ten years later, with the mounting audience rating and the accompanying social concerns of "If You Are the One" produced by Jiangsu Satellite TV Chanel, similar TV Shows are launched successively by other major Satellite TV Chanels, accordingly such dating show is prevailing once again. As the proverb saying"Ten years rub a sword", "TV dating" is spreading rapidly in Chinese television industry.By intensive research into the documents relevant to TV Dating Show in our country, the article discoveres that former studies mostly concentrated on the reason and background, social significance and success or failure from the superficial lever and single aspect, such as case study on "If You Are the One" and "Just For You", but few has done from the comprehensive dissection and the theoretical speculation, and has draw the conclusion of feasible communicational rule. The author believes that the analysis of the television narrative vision and research framework of narratological theroy is a good mode for exploring TV Dating Show, it also helps people interpret it more deeply and objectively.n current "TV dating hot", "If You Are the One" is a wonderful case. Its comparative high audience rating from begining and great social influence by modified has won the high concerns in industial and academic field. To design narrative elements and apply narrative skills has become the typical representative of the present TV Dating Show in China. Therefore, this article selects "If You Are the One" as the object of study, tracks its each issue of program’s broadcasting, and unifies narratological theories to elaborately analyse its text.It is the diversified establishment of the narrative elements in "If You Are the One" that make the localization of content, audience and attributs highly coincide with the dissemination ideas, and provide the whole construction of TV dating show with the model and example. Meanwhile, its artistic processing of narrative strategy that fully revealed the propagation effect and the social influence is a good mirror to manufacture and management of TV Dating Show. The article studies television’ narration of TV Dating Show according to the relevant narratological theroy, and try to reveal narrative traits and provide rational reference and suggestion for the existence and development of V Dating Show in China.The first chapter presented a general description of narrative theory and the development of TV dating show, e.g. If you are the one. the second chapter is focused on the analysis of the elements of If you are the one, which include but not limited to the analysis of key components, presentation, subjects, interviewees, and story background. The TV dating shows are generally organized on the basis of these elements, but may possess special features. The third chapter explained the mechanism that TV dating shows utilized to achieve its targeted social impact, including proper storytelling, constant conflicts and uncertainties, as well as changing ways of thinking. The fourth chapter summarized the pros and cons of the TV dating show If you are the one, and proposed some suggestions to help countering the difficult situations.更多还原