【作者】 白雪；

【导师】 王学东；

【作者基本信息】 华中师范大学 ， 农业信息化， 2011， 硕士

【摘要】 古人云民以食为天,农业给人类带来了粮食,是人类赖以生存的古老的行业,而农业电子商务是一种先进的商务模式,二者似乎很难直观地蹂和在一起,因为大多农产品生产者的文化素质、科技普及、农业操作方式等相对低下,技术的局限性和应用层次的不同,决定了二者之间的矛盾。在这样的形势下,如何将传统的农业贸易模式转变为现代模式,如何让农业贸易与时代接轨,与科技接轨,如何发展农业电子商务模式等问题都成为了目前所探讨的重要课题之一。改革开放以来,随着国民经济的不断发展,我国在农业的种植与收成上有着巨大的进步,农业在经历了几代人的快速发展后,面临着许多的困境,如在生产上速度较慢,所需的成本较高,农产品在结构上重合较多。农业电子商务的融入对于农业贸易方面提高流通效率、降低交易成本、参与国际竞争有着重大的意义。本文主要分六个部分对农业电子商务模式的研究进行了分析。第一部分,述说了本文的研究背景、研究意义,分析了我国及国外农业电子商务模式的研究现状,进而提出本文的思路与研究目标。第二部分,农业电子商务的内涵与发展意义。分析电子商务,农业电子商务的涵义,提出发展农业电子商务对于加强了农业企业管理、加快了农产品流通过程,降低了流通成本、拓宽了农产品的营销道路、促进农业产业化进程、推进我国农业贸易走向世界的意义。第三部分,分析了农业电子商务模式的类型。包括信息中介模式、虚拟社区模式、电子采购模式、综合服务商务模式、第三方电子交易市场模式。第四部分,对农业电子商务模式存在的主要问题进行了说明,并且提出建立有效的电子商务信息流、建立安全的现金支付体系、建立科学快捷的物流配送体系、建立统一的农产品标准。第五部分,详细述说了我国农产品电子商务发展现状,我国农产品电子商务的发展趋势与探索,并且说明需继续探索成功的电子商务运营模式。并指出第三方电子交易模式是适合我国农业发展的模式。第六部分,总结全文,再一次说明,发展农业电子商务对我国农业事业的影响及重要性。更多还原

【Abstract】 The ancients cloud saying, agriculture brings human food, is the ancient human survival of agricultural industry, and e-commerce is a kind of advanced business model, both seemed difficult intuitively and together, because whatever mostly agricultural producers of cultural quality, science and technology popularization, agricultural operating mode of relative low, technology application level of limitations and different, decided the contradiction between the two. In such a situation, how will the traditional agricultural trade model into a modern pattern, how to make agricultural trade and age, and technology standards line, how to develop agricultural electronic business model has become the current problems such as one of the important issues are discussed.Since the reform and open policy, along with the continuous development of national economy, the agricultural production made great achievements in agricultural production, experienced rapid development after, facing the production efficiency, higher cost low, agricultural structural surplus of trouble. The blend of the agricultural electronic commerce for agricultural trade improve the circulation of efficiency and reduce transaction costs, participate in international competition is of great significance.This paper mainly points of six parts of agricultural research mode of electronic commerce are analyzed.The first part of this paper, told research background, significance, analyzes our country and foreign agricultural research status of e-commerce mode, and then put forward the ideas and research paper target.The second part, agricultural electronic commerce’s meaning and significance. The analysis of the impact of e-commerce, the meaning of agricultural electronic commerce, put forward to enhance the agricultural electronic commerce development of agricultural enterprise management, accelerate the process of agricultural circulation and reduce the circulation costs, broaden the agricultural marketing road and promoting agricultural industrialization, promote agricultural trade towards the world significance.The third part, analyses the type of agricultural electronic business model. Based on information intermediary mode, virtual community mode, electronic procurement mode, comprehensive service business model, third-party electronic trading market analysis of mode, and emphatically introduced the third-party electronic trading market mode for our country present stage, it is concluded that the agricultural development mode of electronic business affairs.The fourth part of agriculture e-commerce mode existing main problems were explained, and proposes the establishment of effective electronic business information, establish safe cash payment system, establishing scientific and fast logistics distribution system, establishing a uniform standard of agricultural products.The fifth part, and looks forward to the agricultural electronic commerce development form, the China agricultural product details electronic commerce development present situation, our country agricultural electronic commerce development trend and explore, and explain to explore successful e-commerce operation mode.The sixth part, summing up, once again shows that the development of China’s agriculture agricultural electronic business career influence and importance.更多还原