节点文献
我国电视制播关系研究
The Study of Relationship between Television Production and Broadcasting in China
【作者】 覃晴；
【导师】 谭天；
【作者基本信息】 暨南大学 ， 新闻学， 2011， 硕士
【摘要】 在电视发展的历程中,节目始终是电视媒体竞争的核心内容。电视节目作为内容产业,其制播关系是将电视内容生产、内容传播、内容经营串联在一起的一组关系,也是我国电视体制改革中的关键环节。“制播分离”作为中国电视制播体制改革的一个提法,这一简单化的认识已在业界形成一种思维定势,因此中国电视的制播体制改革在很长时间内是伴随着制播分离的认识不断深化而进行的。制播体制改革的本质在于电视生产关系的调整和优化,其目的在于解放和发展电视生产力,但“制播分离”并不是解放生产力的唯一途径,同时也不是所有节目都适用于“制播分离”。笔者认为电视制播体制改革应按照电视节目类型需要和产业化发展程度进行相应的“分”与“合”的变革。制播体制改革不是业界实践和学界思考的终极目标,而是找寻电视业新的发展方式的渠道之一,处理好电视媒体播出平台和经营性资产的关系,优化电视产业内部生产关系,以期获得最大的社会效益和经济效益才是电视产业发展的最终目的。
【Abstract】 In the course of development of television, program has always been the core of television competition. As a content industry, the relationship between production and broadcasting of television programs is a set of relations which chains TV content production, content distribution, content management in series, it is the key link in the reformation of television system in China.As a formulation of the reformation of Chinese television production and broadcasting system, Separate the production and the broadcasting is simplistic, the industry has made it as a mind-set, so in a very long time, the reformation of Chinese television production and broadcasting system is accompanied by deepening the understanding of Separation carried out. The essence of the reformation of television production and broadcasting system is adjustment and optimization of production relations, aim at liberation and development of television production, but Separation is not the only way to liberate the productive forces, while not all programs are suitable for Separation. I believe that depends on the type of television programs and the extent of television industrial development, the relation of television production and broadcasting should accordingly reform to Separation or Combination.The reformation of television production and broadcasting system is not the ultimate goal of industry practice and academic thinking, but rather to find new ways for television development. Handle the relationship of the television broadcasting platform and content assets, optimize the production relations within the television industry, in order to obtain the maximum social and economic benefit.That is the ultimate goal of the development of television industry.