【作者】 邓茜；

【导师】 罗兹柏；

【作者基本信息】 重庆师范大学 ， 旅游管理， 2011， 硕士

【摘要】 随着近年来区域之间旅游业的竞争加剧,旅游核心景区地位的加强和品牌的打造以及与核心景区相支撑的景区的开发在旅游业的发展中显得非常重要。都江堰市以其独特的水利工程享誉海内外,以“青城天下幽”的青城山及其道教文化成为著名风景区。本文的目的在于通过对都江堰核心景区周围的新的旅游景区的开发,进行旅游景区的资源组合,提升旅游目的地的产品结构,扩大旅游地的规模,扩大旅游目的地的影响力,实施可持续性发展战略的重要性进行研究,阐述了新的旅游景区对构建大都江堰景区和大都江堰品牌打造的重要性,以及对都江堰旅游业的发展,区域经济效益的提高的重要意义。论文总共分为七章。第一章为绪论部分,阐述了选题的背景、国内外研究现状、研究目的及意义、研究的方法、研究内容、本文的创新之处等。第二章对旅游景区及旅游景区、旅游景区开发、旅游心理、旅游市场、旅游市场营销等概念进行了阐述,并对旅游景区开发理论及品牌理论等基本理论做了介绍。第三章阐述了都江堰旅游品牌的地位和市场效应,分析了都江堰的旅游业的现状,分析由于受气候影响,游客在都江堰旅游的“黄金时间”为春秋两季,进而提出进行都江堰延伸景区开发的必要性。第四章从实证的角度进行了大都江堰景区开发研究,进而提出打造大都江堰品牌的积极意义。第五章、第六章深入分析龙池景区和赵公山景区旅游资源和开发现状,阐述都江堰景区延伸的内容以及龙池和赵公山景区开发对打造大都江堰品牌的积极意义。第七章结论部分阐述了龙池和赵公山风景区依托原有的“都江堰——青城山”景区进行延伸开发,同时结合都江堰市区的灾后重建,打造大都江堰景区,形成“一体化”规模效应,在此基础上,打造“大都江堰品牌”,让都江堰的旅游业向着观光、度假、文化的探讨、体育、体验、探险等方向发展,形成综合型的旅游方式,对于增强都江堰的吸引力和竞争力,加强都江堰的品牌,拉动地方经济的积极作用。更多还原

【Abstract】 With the tourism industry in recent years, competition between regions, the status of tourism core area to strengthen and build the brand and the core scenic area development phase supported the development of the tourism industry is very important. Dujiangyan irrigation works truly a unique, "the world Qingcheng You" and Taoism Qingchengshan and become a famous scenic spot. The aim of this core area through Dujiangyan scenic spots around the new development of the tourist attractions of the combination of resources to enhance the tourist destination of the product structure and expand the scale of tourist, and expand the influence of tourist destinations to implement sustainable the importance of sexual development strategy study, elaborated on the construction of new tourist attractions and great big Dujiangyan Dujiangyan scenic importance of brand building, and the Dujiangyan tourism development, regional economic benefits of increased importance.Thesis is divided into seven chapters.The first chapter is the introduction, describes the background of the selected topic, research status, purpose and significance, research methods, research, innovation, etc. of this article.Chapter II of the tourist attractions and scenic spots, tourist attractions and development, tourism psychology, tourism marketing, tourism marketing and other concepts were introduced, and tourist attractions such as the development theory and the basic theory of brand theories have been described.Chapter III describes the status of Dujiangyan tourism brand and market effects of the current situation of tourism in Dujiangyan, analysis due to climate, and tourist travel in Dujiangyan "golden time" for the spring and autumn, and then propose an extension of the Dujiangyan scenic spot development necessity.Chapter from an empirical point of view of a large research and development Dujiangyan scenic spot, and then proposed to build big brands of positive significance in Dujiangyan.Chapter V, VI and Zhao-depth analysis of Longchi Mountain in scenic tourist resources and development status, describes the content and the extension of Dujiangyan scenic Chao Longchi and build a large development on Mount Dujiangyan scenic brands positive.Chapter VII describes conclusion Mountain Chao Longchi and relying on the original "Dujiangyan-Qingcheng Mountain" area for extension of development, combined with the reconstruction of Dujiangyan city, to build large Dujiangyan scenic spot, the formation of "integration" scale, On this basis, to create "big Dujiangyan brand", so that the tourism industry toward Dujiangyan tourism, vacation, culture, discussion, sports, experience, adventure and other direction to form a comprehensive way to travel, for enhancing the attractiveness and competitiveness of Dujiangyan, strengthen the brand of Dujiangyan, the positive effect of stimulating the local economy.更多还原