【作者】 秦寰宇；

【导师】 汝宜红；

【作者基本信息】 北京交通大学 ， 物流工程， 2011， 硕士

【摘要】 网络购物是依托互联网和信息技术的新型零售形式,具有流通环节少、交易费用低、资金周转快、流通效率高、销售范围广、消费者购买方便等优势。2009年,中国网络购物行业的市场规模达到2483.5亿元,同比增长93.7%,呈现出非常良好的成长势态。在与电子商务的信息流、资金流相关技术都获得较快发展的情况下,物流技术却发展缓慢。物流已经成为阻碍网络购物发展的最大瓶颈。究其原因,受制于我国物流行业发展阶段、发展水平的局限,这就使得有实力且市场占有率高,追求品牌效应的网络购物企业不得不选择自建物流的配送方式,来改善用户的购物体验,抢占市场份额。虽然自建物流可以提供良好的物流服务,但现阶段许多网购企业为了抢占市场,片面的追求物流服务水平,忽视了配送网络规划建设不合理、资源配置不合理,运营配送等成本用偏高等问题。为了提高网购企业经济效益,做好开源节流,网络购物企业的配送网络优化势在必行。本文通过对网购企业现有的自建物流配送网络全面综合的分析,选取具有代表意义的G商城为研究对象。在保证其现有物流服务水平的基础之上,通过物流网络理论的运用,选取合适的配送网络优化方法,降低其物流网络运营费用,节约物流成本,提高网购企业的经济效益和市场竞争力。本文选取具有代表意义的G商城为研究对象,对G商城上海地区自建配送网络从配送节点布局和配送路径两方面进行了优化。并在优化的基础上提出了G商城配送业务的实施建议。解决了G商城在上海地区物流配送网络规划不合理,运营管理成高昂的实际问题,具有一定的实用参考价值和现实推广意义。更多还原

【Abstract】 ABSTRACT:Internet shopping is relying on the internet and information technology, which presents advantages such as less transaction costs, low capital turnover, fast circulation, high efficiency sales range and consumers purchasing convenience.ln 2009, China network shopping industry market presented a very good growth trend with a scale increase to 2483.5 billion. Although electronic commerce and flow of cash flow related technologies have made rapid development, logistics technology developed slowly. Logistics has become the largest obstecale of network shopping. Subject to China logistics industry development stage, large-scale E-commerce enterprise has to establish their own distribution network to get better distribution service and brand effect. Although self-built logistics can provide good logistics service, but the one-sided pursuit of logistics service level, has neglected the distribution network planning and construction is not reasonable, which could lead resource allocation unreasonable. In order to improve enterprise economic benefits, the distribution network optimization of E-commerce is inevitable. This article aims to solve the E-enterprise existing problems,such as self-built logistics distribution network problem, through a comprehensive analysis of the significance of selecting representative for research object. G mall In guarantee its existing logistics service level of basis,by using of logistics network theory, the article selected the suitable distribution network optimization method to reduce its logistics network operating costs and save the logistics cost in order to improve the economic efficiency of enterprises and e-commerce market competitiveness. The paper use G-mall as an instance to analysis the distribution network of G mall in Shanghai to solve the high distribution cost problem and make the enterprise develop better.更多还原