【作者】 牟尤婧；

【导师】 刘晓刚；

【作者基本信息】 东华大学 ， 服装设计理论与应用， 2010， 硕士

【摘要】 随着我国经济的发展和国民生活的不断提高,各行各业对其职业装的要求也越来越高。可是作为中国公共服务业的一大成员---邮政行业,其行业职业装在设计方面的研究尚属初级阶段。随着中国邮政内部体制的不断革新和业务发展,职业装设计在该行业的应用也会日臻成熟。根据邮政行业的行业特点,在其职业装的设计方面,应该更有针对性,除了基本的标识性之外,还应该考虑其功能性,舒适性,审美性以及企业文化和品牌建设等方面因素。基于中国邮政将来更长远的发展,邮政行业职业装设计也会成为一门重要的课题,系统地研究其行业职业装的设计将具有重要的研究价值。本论文的主要目标是：基于对中国邮政行业职业装现状的调研与分析,归纳其存在的问题与不足,提出更优化的设计建议并且总结出邮政行业职业装的一般设计原则,为今后邮政行业职业装的设计奠定良好的理论基础。本文主要采用归纳和演绎的研究方法,试图从服装设计的视角,通过对人体工程学、纺织材料学、美学、色彩学、服装心理学、服装设计学等相关专业理论知识的综合运用,继而归纳和总结出邮政行业职业装在色彩、材料、款式及配件等方面的设计原则。本论文的主要贡献在于：1.通过对现有各种期刊、书籍、资料的查阅,笔者发现针对于邮政行业职业装设计的研究几乎是个空白的领域。通过上述论文工作,比较系统的对中国邮政行业职业装的历史与现状进行调研、梳理和分析。针对中国邮政行业的情况,将收集的资料进行了自身纵向以及国内国际横向的比较,为今后邮政行业职业装的设计研究获取了第一手的资料。在此基础上,提出了更优化的邮政行业职业装设计方法和未来的设计趋势,填补这方面研究的空白,对今后相关方面的工作和研究具有较好的借鉴作用。2.通过调查问卷、访谈、实地调研等手段,了解普通百姓和邮政行业人员对邮政行业职业装在品类、色彩、款式、材料和配件等方面的看法和建议。经过调研和分析,总结出目前邮政行业职业装存在的不足和问题,为今后的设计奠定了基础。3.在信息搜集与调研的基础上,结合服装设计和职业装设计的基本理论,提出了一套针对邮政行业特点的职业装设计原则和方法。并且基于中国邮政事业的发展趋势,对其职业装的创新性设计进行探讨,提出更为与时俱进的中国邮政行业职业装的设计理念。更多还原

【Abstract】 With the rapid economic development in China, the demands and requests of the uniforms in various industries are increasing growing. The postal industry as an important member of the public service sectors in China, the research of its uniform design still stays in the developing level.With the inner structural reforming and the business expanding of China Post, the uniform design in postal industry will become maturity. According to the characteristics in the postal industry, the specialization of its uniform design should be paid attention. Besides the basic identification of its uniforms, the function, comfort, aesthetics, enterprise culture and the branding should be concerned completely in its uniform design. Based on the further development of China Post, the uniform design in postal industry will become an important subject in the future. The systematic study of its uniform design will be of great significance.The aim of this thesis is to conclude the problems and inadequacy according to the information collection and investigation of the current situation of China Post first, Second, to optimize the design methodolgies and propose the general principles about the uniform design in postal industry, which lays down the complete theoretical foundation for the future uniform design in postal industry.Induction and deduction is mainly used in the thesis. The author tried to merge the professional knowledge covering the Ergonomics, Textile Materials, Aesthetics, Chromatics, Psychology and the Textile Design in order to conclude the principles of postal uniform design in its colors, materials, styles, accessories, etc.The main contribution of this thesis may be concluded as follows:1. Based on the research of the various periodicals, books and references, the author found that there was almost blank in the study of postal uniform design. First of all, the author collected the imformation about the history of the Chinese postal uniforms and then analysed its current situation systematically.Second, compared the situation in other countries.Third, optimized the design methodolgies and proposed the trends of future design about the postal uniforms. Through above research which can provide the firsthand data for the future study about the postal uniforms and also fill in the gaps in this area.2. By using the questionairs, interviews and investigations, the author tried to collect the imformation and suggestions about the varieties, colors, styles, materials and accessories of the postal uniforms from the ordinary persons and the people who working in the postal industry. Through the study and analysis, the inadequacies can be found in recent situation, which offers the basic data to the future design.3. Based on the imformation collection and investigation, combining the basic theories of the textile design and the uniform design, the author proposed a series of design principles and methods about the postal uniform design. And according to the development of the Chinese postal industry, the author had further thinking about the innovation of uniform design to propose the future concept of the Chinese postal uniforms.更多还原