【作者】 武彦如；

【导师】 王安霞；

【作者基本信息】 江南大学 ， 设计艺术学， 2010， 硕士

【摘要】 信息技术的飞速发展,虚拟现实技术的逐步完善,互联网的普及带来了人类生产生活方式的变革,并使人类的生产生活空间拓展到了“虚拟空间”,开拓了一个网络虚拟生存时代。虚拟空间中产生了一类全新的产品——“虚拟产品”,对这类产品进行“虚拟包装设计”是包装设计领域前所未有的新课题与发展空间。本文的创新点主要集中在预见了“虚拟包装”这一新生包装类型的发展空间与趋势,对虚拟包装的属性和设计规律进行了前瞻性的研究。在分析了虚拟包装产生的前提、现实基础与技术基础等背景内容之后,创新性地提出了虚拟包装的定义；探析了虚拟包装的应用环境——虚拟空间的属性,以及在虚拟空间中人际交往的新特征；重点探讨虚拟包装这一新生事物的形式组成与感官要素,并对由这些元素所构成的虚拟包装表现形式进行分类；通过与实物包装的功能、理念、技术、表现形式以及产生和销售过程的对比,明确了虚拟包装与实物包装的区别与联系,总结出了虚拟包装所具有的特征；在掌握虚拟包装基本属性的基础之上,指出虚拟包装设计应遵循的原则,并就虚拟包装的各个构成部分的设计提出了具体的方法；提出了系统看待虚拟包装设计的观点,对系统设计观指导下的虚拟包装设计流程做出了建议,并通过实际案例进行了实践和验证。虚拟包装是一种具有自主性和超越性的数字化包装,是社会生产生活方式革命性发展的必然趋势,是信息社会文明区别于工业社会文明的象征之一。希望此次研究能够把握时代脉搏,对虚拟包装设计提出有意义的理论与方法,使虚拟包装能更好地服务于虚拟产品营销和人们的日常生活。更多还原

【Abstract】 The rapid development of information technology, virtual reality technology gradually improved, and the popularity of the Internet has brought the mode of production and lifestyle changes, so that makes the production and living space of human expanded to the "virtual space", opening up a virtual survival times. A new class of products-"virtual products" appears in the virtual space, "virtual packaging design" for virtual products is an unprecedented new packaging design issues and development.Innovation of this research focused on anticipated the development space and trend of the new type of packaging named "virtual packaging", and makes a prospective study of the properties and design patterns of virtual packaging. Describes the premise, realistic basis and technological basis of the virtual packaging, then put forward innovative definition of virtual packages; Research the properties of virtual space (the application environment of virtual packaging), and the new features of interpersonal in virtual space; Focus on the elements and sensory form of virtual packaging, and classifies the manifestation of virtual packaging; Contrasts features, ideas, techniques, forms and the generation and sales process of virtual packaging and physical packaging, then defines the differences and similarities of them, summed up the characteristics of virtual packaging; Pointed out that the principle of virtual packaging design on the foundation of mastered the basic properties of virtual packaging, and proposed the specific design methods of the various components of the virtual packaging; Proposed systematic view of the virtual packaging design, suggested a virtual packaging design process under the guidance of systematic design view, and carried out design practice to verify the theory.Virtual packaging is a kind of autonomy, transcendence, digital packaging, it is the inevitable trend of revolutionary development of social production and the lifestyle. Virtual packaging is one of the symbols of information civilization. This study would like to be able to grasp the pulse of the times and make meaningful virtual packaging design theory and methods, let virtual packaging provides better service for the virtual product marketing and human daily lives.更多还原