广东省农村连锁经营发展研究

【作者】 李亚柱；

【导师】 费明胜；

【作者基本信息】 五邑大学 ， 企业管理， 2010， 硕士

【摘要】 构筑农村现代流通网络是建设社会主义新农村的重要组成部分,“万村千乡”工程的实施,将农村连锁经营提升到了国家战略的高度。由于中国经济的外贸依存度相对较高,2008年的国际金融危机使中国经济遭受到严重的外部冲击,扩大内需促进经济增长成为了我国应对金融危机的重要方式。因此,大力开拓农村消费市场,不仅有利于农民生活水平的提升,也有利于扩大内需、促进经济增长,减少金融危机对我国经济带来的影响。本文在前人的研究基础上,结合中国农村的实际情况,构建了农村连锁经营影响因素模型,并分析了各影响因素在不同发展阶段对企业开展农村连锁经营带来的影响。根据当前广东省农村连锁发展经营中存在的问题,提出了广东省农村连锁经营的战略思路,并从政府和企业两个角度提出了相关的对策建议,试图为广东省及我国其他地区发展农村连锁经营提供借鉴。本文共分为七章,各章主要内容如下：第一章绪论提出了课题研究的背景、意义、主要研究内容及方法。第二章对农村连锁经营的相关理论进行概述,为进一步的分析奠定理论基础。第三章介绍了国内外连锁经营的发展过程及最新的发展动向。第四章对我国农村连锁经营的影响因素进行分析。结合中国农村的实际情况,提出了我国农村连锁经营最为主要的五类影响因素(包括：政府因素、基础条件因素、竞争者因素、消费者因素及企业自身资源因素),构建了相应的农村连锁经营影响因素模型。借鉴企业生命周期理论,建立了企业农村连锁发展阶段模型,并分析了各影响因素在不同发展阶段对企业开展农村连锁经营带来的影响。第五章根据农村连锁经营影响因素模型,对广东省农村连锁经营的发展环境进行了分析,指出了我省农村连锁经营发展环境中的有利及不利因素。第六章分析了当前广东省农村连锁经营的发展概况并指出了当中存在的问题。第七章根据前文的研究分析及当前存在的问题,提出了广东省发展农村连锁经营的战略思路并从政府和企业两个角度提出了相应的对策建议。更多还原

【Abstract】 Establishing rural modern circulative net is an important part of constructing "Socialist New Countryside". The implement of the project of developing rural retail network made rural chain management in a high place as national strategy. Because of the high foreign trade dependence degree in China, the economic crisis broke in 2008 had a great impact to the economic development of China. Expanding the domestic demand became an important way to resist the economic crisis. So, developing consumer market in rural area is not only beneficial to improve the farmer’s living level, but also be helpful for expanding the domestic demand, promoting economic growth and reducing the impact of financial crisis.Based on previous studies, combined with the actual situation in rural China, we constructed a model of influence factors of rural chain management, and analyzed the impact of each influence factors in different stages. Also, based on the existing problems, in the process of developing rural chain operation in Guangdong, we put forward the strategy of developing rural chain management in Guangdong Province and the corresponding countermeasure toward the government and the enterprises, tried to supply some help for the development of rural chain management in our province and other area in China.There are seven chapters in this paper and each chapter’s main contents as follow:The first chapter is prolegomenon. In this chapter, we presented the background, the significance, research method and the study framework. Then, we introduced the systems approach and the structure of this paper.In chapter two, we summarized the interrelated theories about rural chain management, which establish theoretical principle for further study.In the third chapter, we introduced the development history and the latest development trend of chain management.In the fourth one, we analyzed the affecting factors of rural.chain management in China. Combined with the actual situation in rural China, this chapter put forward the five most important kinds affecting factors of rural chain management (including:the government, the basic conditions, the competitors, the customers and the resources of enterprise) and constructed a model of influence factors of rural chain management. Also, reference the theory of enterprise life cycle, we established a model of the stages of enterprises in developing rural chain operation, and analyzed the impact of each influence factors in different stages.In the fifth one, based on the model of influence factors of rural chain management, we analyzed the he development environment of chain operation in rural areas in Guangdong and pointed out the favorable factors and the unfavorable factors.In chapter six, we analyzed the general situation of rural chain development in Guangdong and indicated the existing problems in the process of developing rural chain operation in Guangdong.In the last chapter, according to the previous analysis and the existing problems in Guangdong, we put forward the strategy of developing rural chain management in Guangdong, and the corresponding countermeasure toward the government and the enterprises.更多还原