手机形态差异化设计研究及应用

【作者】 徐炜；

【导师】 袁涛；

【作者基本信息】 昆明理工大学 ， 设计艺术学， 2008， 硕士

【摘要】 本论文通过对市场和消费构成的系统研究分析,总结归纳出各个手机消费人群的使用特征以及适合他们的手机的特点。对比国内外手机形态设计,实现国产手机形态差异化设计,建立手机形态差异化设计评价体系,探求手机形态设计发展趋势,为中国手机制造业的健康发展提供一些理论依据和设计启示。差异化设计理论,为本文奠定了理论依据。差异化策略就是要求手机生产厂商在进行市场细分的基础上,锁定某个或者某几个目标用户群,进而针对不同用户群的特点、消费习惯和消费心理,为其量身定做适合其特点的特色手机。利用设计识别理论,从针对消费者人群的细分出发,分析特定消费人群的消费特征以及审美爱好。结合产品语意学理论来塑造适合于他们的具有差异化形态的手机产品。手机形态差异化设计评价体系的建立应用了语义差异法,并创建了产品形态差异化设计评价模型。论文的研究结论为：(1)手机形态差异化设计研究是对现有的手机造型设计方法的完善,也是产品语义学在手机形态设计领域的新应用。(2)产品语义学的诉诸要点是产品外部形态的视觉信息的传达,手机造型要通过其外在形态准确传达其语义。(3)通过最后的调查实践证明,手机的外形形态决定了消费者对它的理解,其传达出的语义会影响消费者的购买决策。(4)在具体的产品形态差异化设计中,可以更多的与企业战略与策略相结合进行研究,结合定性与定量的方法会更加科学和完善。更多还原

【Abstract】 In this paper, through the market and consumer research system consisting of analysis, summarized the various consumer groups use the phone features, as well as for their mobile phone features. Comparative form of domestic and foreign mobile phone design, the realization of China-made mobile phones and shape differences in the design, the establishment of differences in patterns of mobile phone design evaluation system for exploring patterns of mobile phone design trends for the Chinese mobile phone manufacturers to provide for the healthy development of a number of theoretical basis and design inspiration.Differences in design theory, in order to lay a theoretical basis for this article. Differentiation strategy is to make mobile phone manufacturers in market segmentation on the basis of a lock or some of the objectives of user groups, and different characteristics of the user groups, consumer spending habits and psychology of their tailored to suit their The characteristics of the mobile phone features. The use of the design theory of recognition from consumers for the breakdown of the population, analysis of specific consumer groups as well as the aesthetic characteristics of the consumer-loving. Combination product semantic theory to fit their shape is different forms of mobile phone products. Morphological differences in cell phone design evaluation system applied semantic difference between law and the creation of a form of differentiated product design evaluation model.The paper concluded:(1) differences in patterns of mobile phone design is a study of existing mobile phone design methods improve, but also product semantics in mobile phone design patterns in the field of new applications. (2) product semantics is the product of the main points to resort to external forms of visual information was passed to outside phone model in the form accurately convey its meaning. (3) through the end of the investigation Practice has proved that cell phones decided to form the shape of its consumer understanding, convey its meaning will affect the consumer’s purchase decision-making. (4) in the form of specific differences in product design, it can be more strategic and business strategy with the combination of study, the combination of qualitative and quantitative methods will be more scientific and perfect.更多还原