【作者】 徐忠平；

【导师】 王自强；

【作者基本信息】 南昌大学 ， 应用心理学， 2011， 硕士

【摘要】 对证券投资者人格类型进行分类,进一步探讨证券投资者人格特征对投资决策以及投资行为的影响,进而据此提出有针对性的投资建议,是金融心理学最新的研究方向之一。本研究主要探讨人格特征对投资决策的影响,进一步探讨人格特征、投资决策与投资行为之间的关系。采用《16种人格因素量表》(部分)、《决策心理问卷》和《投资行为问卷》对南昌市、北京市和郑州市等地区的326名中小股民进行问卷调查,使用SPSS16.0、AMOS18和LIEREL8.70统计软件对数据进行分析。对中小股民人格特征与投资决策进行回归分析,并建立中小股民人格特征、投资决策与投资行为关系模型。研究发现：1、在人格特征方面,中小股民在性别、年龄、文化程度和股龄等方面有显著差异。2、在投资决策方面,敢为性人格偏好于冒险决策,紧张性人格偏好于保守决策,独立性和实验性两种人格偏好于多种决策方法。3、人格特征、投资决策和投资行为之间是一个相互影响的过程,人格特征对投资决策产生直接影响,不同人格会选择不同的决策方式,人格特征对投资行为也产生直接影响。其次,人格特征通过决策方式对投资行为产生间接影响。根据本研究结果,可以为中小股民投资决策提供心理指导。更多还原

【Abstract】 Classifying securities investors’personality type, further discussion of securities investor personality characteristics on the investment decision-making and investment behavior, and then putting forward some advice on investment, it is one of the newest research direction in financial psychology. This research explores how personality characteristics has influence on investment decision-making, further discussing the relationships among personality traits, investment decision-making and investment behavior. Cattell 16PF(part), Decision-making Psychological Questionnaire and Investment Behavior Questionnaire are adopted to evaluate the sample comprising 326 small shareholders from Nanchang, Beijing and Zhengzhou, using SPSS16.0, AMOS 18 and LIEREL8.70 statistical software for data analysis. This research builds regression analysis between small shareholders’personality characteristics and investment decisions-making, and frame relationship models among personality traits, investment decision-making and investment behavior. The main findings include the following points:1. In the personality characteristics, there were significant differences in gender, age, educational level and strands of age.2.In the decisions-making, social-boldness personality prefers to decision in the face of risk, tension personality prefers to conservative decision-making, openness-to-change and self-reliance personality prefer to uses all sorts of methods. 3.Personality traits, investment decision-making and investment behavior are a mutual influence process, personality traits has direct impact on investment decision-making, different personality can choose different ways of decision-making, personality traits has direct impact on investment behavior. Secondly, personality traits also has indirect impact on investment behavior through investment decision-making. According to the results of this study, it can provide psychological guidance for small shareholders on investment decisions-making.更多还原