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基于体验的用户需求—产品属性转化方法研究

Research on the Transformation of User Needs-Product Attributes Based on User Experience

【作者】 张莹

【导师】 孙苏榕;

【作者基本信息】 北京服装学院 , 设计艺术学, 2010, 硕士

【摘要】 在产品设计过程中,设计师能否有效地从复杂多样的用户需求中找到设计突破口,是设计研究的一个重点。现阶段的产品基本上都已经能够满足人们的基本需求,为用户创造体验是产品竞争发展的一个新的方向,面对这一状况,本文提出了从用户体验入手,研究用户需求向产品属性转化的方法。本文归纳总结了国内外关于需求向产品属性转化方法研究的现状,分析了用户需求与产品属性的对应关系,理出了基于用户体验的需求向产品属性转化的基本方法。通过研究用户产生体验的各个环节以及属性满足用户需求的情况,将产品属性、用户体验和用户需求联系起来,分析了其内在的联系,得出了基于体验的用户需求转化为产品属性方法的基本思路。首先确定基本的用户需求或期望;第二步通过用户与产品交互过程分析,了解产品的各个属性满足用户需求的情况,再结合用户期望,找出影响用户体验的关键属性;第三步寻找可以提升用户体验的方法,确定产品属性,完成需求到属性的转换。最后将基于用户体验的需求获取方法应用在产品实例中进行验证。

【Abstract】 In the product design process, getting an idea from complex user needs effectively is important in design study. Nowadays, most of the products have been able to achieve people’s basic needs. The user experience is a new direction in competition of product design. In this paper, the method of user needs transfer to product attributes was proposed with perspective of user experience.In this paper, the transformation methods have been summarized in the domestic and foreign design area. The relationship between user needs and product attributes has been analyzed. Then, the transformation methods of user needs-product attributes based on user experience were created. In this method, according to the study of the user’s satisfaction and products performances in each task which can give user beautiful experience, the relationship between user needs、product attributes and user experience had been made. Analyzed their internal relations, the basic strategy of this paper was produced. First of all, make sure the user needs were effective, then analyzed the user task, and found out the performance of every part of the product. Secondly, compared the user needs and the product performance to find the key attributes which can affect user experience. Based on the attributes, use some methods to promote user experience. Finally, the transformation of user needs-product attributes has been finished successfully.

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