【作者】 王瑞懂；

【导师】 齐振宏；

【作者基本信息】 华中农业大学 ， 企业管理， 2010， 硕士

【摘要】 从世界上首例转基因食品诞生的那刻起,关于转基因食品安全性及其商业化发展的争论便随之而来,随着转基因作物在全球范围的大规模种植,这种争论在世界各地激烈展开,直到现在也没有停止。随着我国生物技术及其应用水平的迅速发展,转基因食品越来越受到人们的关注,各方舆论持不同意见,相关的争论也愈演愈烈。然而,对市场发展起决定性作用的是消费者,他们的认识和观点是决定转基因食品商业化能否成功的关键,他们的偏好和选择最终将决定转基因食品的未来。因此,在转基因食品的发展过程中,开展消费者认知方面的研究非常必要。本文的研究目标就是探析武汉市消费者对转基因食品的认知状况及其影响因素,运用消费者行为学相关理论,在开展实地调查的基础上,通过建立经济计量模型对数据进行分析与研究,从而得出有关结论,进而为我国转基因食品发展的政策决策提供科学依据。本文在体系结构上分为7个部分：第一部分为导言,主要是对本文的研究背景、研究目的和意义以及研究内容和方法做简单地介绍；第二部分为消费者对转基因食品认知方面研究的文献综述,首先对转基因技术的应用及存在问题进行了总结与归纳,接着回顾了国内外相关方面的研究,综述了消费者对转基因食品认知的影响因素,最后概括了相关研究所采用的方法；第三部分介绍了本研究的理论基础和研究方法,本文的理论基础主要包括消费者认知理论、消费者需要与动机理论以及消费者信息搜寻与处理理论,采用的研究方法是通过建立经济计量模型对调查数据进行实证分析与研究；第四部分对本研究的数据来源和样本构成做了简单介绍与说明,包括调查方式的选择、问卷的设计、样本的选取方法和样本构成的简单描述；第五部分是对调查结果进行简单的统计与描述,分别对消费者对转基因食品的了解程度、接受程度和购买意愿三个方面的相关指标进行分析,探析影响消费者对转基因食品认知的因素；第六部分采用计量经济模型对转基因食品消费者认知的影响因素进行实证分析,根据模型估计结果对理论预期进行检验；第七部分在分析结果的基础上对研究进行总结,并相应地提出了几点政策建议。更多还原

【Abstract】 From the moment of the first kind of GM Food’s birth, the debate about GM Food’s safety problem and its commercial development began consequently. With the global growth of GM crops’plantation, the debate continued intensively across the world and didn’t cease even now. In China, with the consistent progress of biotechnology and its application, GM Food has attracted more and more attentions. Similarly, different voices still exist and the debate has become more and more vigorous. However, consumers play the decisive role in the market. Their knowledge and viewpoints are the key factors that determine the success of GM Food commercialization or not, and their preferences and choices determine the future of GM Food. Therefore, in the development of GM Food, the research of consumer cognition is very necessary. The research objective of this thesis is to explore consumer cognition of GM Food and its influencing factors in Wuhan. With the application of relevant consumer behavior theories and on the basis of field investigation, we have carried out the research and analyzed the data survey by establishing proper econometric model. Thereby we have got the consequent conclusion, so as to provide scientific basis for GM Food development policy.Based on the system structure, the thesis is divided into seven parts.As the introduction, the first part has briefly introduced the research background, research objective, research significance, the main content and research method. The second part is a literature review related to consumer cognition of GM Food. In this part, we have introduced the application of transgenic technology and existing problems. With the review of related research at home and abroad, we have summarized the influencing factors of consumer cognition of GM Food and the research methods. The third part is about the theory foundation and method of the research. The theories the thesis applied mainly include consumer cognition theory, consumer needs and motivation theory, and consumer information gathering and processing theory. The research method is doing the empirical analysis by establishing econometric model. In the fourth part, we have explained the data source and sample constitution, including the survey method selection, questionnaire design, sample selection method and sample constitution description. The fifth part is the statistics and description of survey data, analyzing consumer knowledge, acceptance of and purchase willingness to GM Food with related indexes respectively, in order to explore influencing factors of consumer cognition. The sixth part is the empirical analysis on influencing factors of consumer cognition of GM Food by establishing econometric model and examining the anticipated function direction according to model estimation results. In the seventh part, we have concluded the research on the basis of analysis results and presented several suggestions accordingly.更多还原