【摘要】 目的一线三甲医院在汶川地震后医疗救援中面临大量信息发布和新闻宣传的任务,通过有效整合资源、搭建信息发布和新闻宣传平台,实施有效组织管理的实践过程,提出建立应对突发事件综合信息管制预案,加强外环境拓展的思考。方法系统收集自汶川大地震发生以来德阳市人民医院在央视、川台、院内等多个媒介以新闻、专栏、报刊、统计报表、中国电信和中国移动短信、横幅等多种形式发布的信息。结果德阳市人民医院在震后40天内,报送抗震救治统计信息181份,通过短信向社会公众发布信息近160万条,发布寻亲信息7467条,发放地震急救知识资料1486份,发放伤员心理抚慰资料1750份,编辑《抗震救灾专题报道》12期,编辑《抗震救灾特刊》3期;开辟医院内外网站抗震救灾专栏,刊载文章319篇,图片200余幅,制作抗震救灾视频资料;在中央电视台等电台电视台发布新闻60余条,专题片7期;在人民日报等报刊发布信息70余条。结论汶川地震期间,德阳市人民医院通过有效的信息宣传机制及时展示了医院抗震救灾真实情况,上通下达,实现信息快速、有效传播,但在工作机制和方法等方面尚有欠缺,有待更深层次的探索与思考。更多还原

【Abstract】 Objective To suggest the establishment a publication plan for emergency situations in order to better manage and control information to the outside environment based on the experience of front-line hospital of grade III level A in Deyang during the response to the Wenchuan earthquake.Method We systematically collected statistical information published in the forms of news,columns,newspapers,periodicals,statistics,brief massage sent out by China Telecom ans China Mobile and banners in various media(CCTV,Sichuan TV,and inside hospital etc.)after Wenchuan earthquake.Result Within 40 days after the Wenchuan Earthquake,the People’s Hospital of Deyang City had reported rescue information for 181 times,sent 1 600 000 phone messages to the public,issued 7 476 pieces of family-search information,distributed 1 486 earthquake first-aid brochures,distributed 1 750 psychological brochures,compiled 12 periodicals called "Special Report for Earthquake Relief Effort",and finished 3 periodicals called "Special Issue for Earthquake Relief Effort";issued 319 articles,over 200 pictures and videos on websites inside and outside of the hospital;issued over 60 pieces of news and 7 special topic documentaries in CCTV etc.;and issued over 70 pieces of news on People’s Daily.Conclusion During the Wenchuan earthquake,the People’s Hospital of Deyang City shows the rescue work to the public via effective publication mechanisms.News and information is transmitted fast and effectively between people from both upper and lower levels.However,there are weaknesses in working mechanisms and methods,which requires further study and consideration.更多还原