【摘要】 为得到具有良好视觉表现效果的网球服品牌标识的位置和尺寸,以3款具有代表性的女式网球服上装为研究对象,采用眼动跟踪技术及主观评价相结合的方法,研究受试者对网球服品牌标识位置及尺寸的认知习惯。结果表明,网球服品牌标识的位置和尺寸都是人们视觉关注的焦点,在设计短袖圆领网球服时,位于衣身左上或右上位置、中号尺寸(5.0 cm×4.0 cm)的标识具有良好的视觉效果;设计短袖翻领网球服时,位于衣片左上或右上位置、领子右下或左下位置、中号或小号尺寸(2.5 cm×2.0 cm)的标识具有良好的视觉表现效果;在设计长袖网球服外套时,位于大身右上或袖子左下位置、中号尺寸的标识具有良好的视觉表现效果,试验结果可为设计师及运动服装企业提供一定参考。更多还原

【Abstract】 In order to find the position and size of tennis clothing’s brand logo with good visual effect, taking three representative women’s tennis clothing as the research objects, subjects’ cognitive habits for position and size of tennis clothing’s brand logo is explored by using eye tracking technology and subjective evaluation. The results show that the position and size of tennis clothing’s brand logo are both the focus of visual attention. For the short sleeved T-shirt, the logo on the upper left or right side of the body piece and with the medium size(5.0 cm×4.0 cm)has good visual effect. For the short sleeved lapel shirt, the logo on the upper left or right side of the body piece or the lower right or left of the collar, and the logo with the medium size or small size(2.5 cm×2.0 cm) has good visual result. For the long sleeved coat, the logo on the upper right side of the body piece or the lower left of the sleeve with the medium size has good visual effect. The results can provide some references for designers and sportswear production companies.更多还原