【摘要】 以网络照片的内容分析为手段,从供给侧的管理方形象投射与需求侧的游览者形象感知两方面来探讨洛阳隋唐遗址植物园主题形象建设.以互联网端的门户网站投放照片和社交媒体上游览者发布照片为采集渠道,运用内容分析法将2类照片样本分为10种属性,并构建"聚合"形象地图分析其内在关联性.借助使用SPSS19.0与ArcGIS软件,从照片的内容要素、时间要素和地理区位要素三方面分析景区管理方投射形象与游览者感知形象的异同.结果表明,在内容要素方面,景区管理方宣传与游览者感知照片各有偏好,但在核心旅游资源认知上较为趋同;在时间要素方面有较高的一致性;在地理区位分布上,管理方形象投射照片布区域相对游览者更加均匀.更多还原

【Abstract】 The theme image of the Botanical Garden in Luoyang Sui and Tang Dynasties has been explored from the perspective of the content analysis of the online photos and the image perception of the visitors on the demand side. Collect photos from visitors’ photos and photos on social media via the official portal on the Internet. The content analysis method is used to classify the two types of photo samples into 10 attributes, and construct an "aggregated" image map to analyze its internal relevance. By using SPSS19.0 and ArcGIS, the similarities and differences between projection image and perception image are analyzed from three aspects: content elements, time elements and geographic location elements. The results show that in terms of content, official propaganda and visitors perceive photos have their own preferences, but they tend to be more similar in core tourism resources; they have higher consistency in time; in geographic location distribution, official image projection photo cloth The area is more uniform than the visitor.更多还原