【摘要】 供给侧改革是乡村旅游提质增效的必由之路,这在面向巨大客源市场的京郊地区表现更为突出。笔者立足供给侧改革,以北京市昌平区为例,研究乡村旅游提升发展的策略。基于昌平区乡村旅游发展现状特征,结合问卷调查数据,提出昌平区乡村旅游存在的问题与差距。在深入剖析昌平区乡村旅游发展的资源、市场、政策等条件的基础上,提出昌平区乡村旅游提升发展的策略。昌平区要通过差异化塑造特色旅游镇村、升级构建农业公园和田园综合体、发展农林旅游示范项目等策略推动乡村旅游供给侧改革。更多还原

【Abstract】 The supply-side reform is an inevitable choice to improve the quality and efficiency of rural tourism, which is more prominent in the suburbs of Beijing with a huge tourist market. Based on the theory of supply-side reform, the author studied the strategies for the promotion of rural tourism in Changping district of Beijing. Based on the development characteristics of rural tourism in Changping and combined with the questionnaire survey data, the author found problems and gaps of rural tourism in Changping. The author also put forward strategies for promoting the rural tourism by analyzing the resources, market and policies, and suggested that Changping could promote the supply-side reform of rural tourism by constructing the characteristic towns and villages by differentiation, building agricultural parks and the rural complexes, and developing demonstration projects of agricultural and forestry tourism.更多还原