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乡村振兴背景下旅游产业的发展策略研究——以利川市苏马荡避暑旅游地为例

Study on the development strategy of tourism industry revitalization under the background of rural revitalization——Taking sumadang summer resort in lichuan city as an example

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【作者】 罗伟田野周慧琳程丛喜

【Author】 LUO Wei;TIAN Ye;ZHOU Hui-lin;CHENG Cong-xi;School of Economics and Management,Wuhan Polytechnic University;

【机构】 武汉轻工大学经济与管理学院

【摘要】 实施乡村振兴战略,是新时期发展乡村经济战略的重要部署,其中产业振兴是实现乡村振兴的首要与关键。利川苏马荡凭借得天独厚的自然气候条件成为避暑旅游胜地,且旅游产业快速发展,为当地乡村振兴做出了重要贡献。在本研究中,笔者通过实地调研发现,利川苏马荡避暑旅游产业还在设施、地产、环境、管理、产业链等方面存在诸多问题,通过对这些问题的分析,提出只有不断加强设施建设、市场监管、产品设计、社区参与和产业链延伸,苏马荡避暑旅游产业才能实现可持续发展,助推乡村振兴。

【Abstract】 Implementing the strategy of Rural Revitalization is an important deployment of the strategy of developing rural economy in the new era,among which industrial revitalization is the first and key to realizing rural revitalization. Sumadang in Lichuan city has become a summer resort because of its unique natural climate conditions,and the rapid development of tourism industry has made an important contribution to the revitalization of the local countryside. In this study,the author found that there were still many problems in facilities,real estate,environment,management and industrial chain in the summer resort tourism industry of Sumadang in Lichuan city. Through the analysis of these problems,the author pointed out that only by continuously strengthening facilities construction,market supervision,product design,community participation and industrial chain extension,the summer resort tourism industry of Sumadang in Lichuan city can achieve sustainable development,develop and promote rural revitalization.

【基金】 湖北省社会科学基金项目(项目编号:2014037);湖北省教育厅人文社会科学重点项目(项目编号:14D040)
  • 【文献出处】 武汉轻工大学学报 ,Journal of Wuhan Polytechnic University , 编辑部邮箱 ,2019年01期
  • 【分类号】F592.7;F327
  • 【被引频次】10
  • 【下载频次】552
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