【摘要】 [目的/意义]引入关注用户互动体验和情感投入的用户契合理论,为提升图书馆微信服务水平和用户活跃度提供新的路径。[方法/过程]基于LDA对知乎社区中有关微信用户参与的回答文本进行分析,提取用户契合的特征词,并结合用户访谈对高校图书馆微信服务用户契合的影响因素进行识别,进而获取"双一流"高校图书馆微信用户的调研数据进行实证分析。[结果/结论]研究得出,高校图书馆微信服务用户契合的影响因素包括平台内容质量、平台系统质量、互动参与意识和用户感知价值,其中用户感知价值的影响最大,而平台系统质量并不对用户契合产生直接影响。更多还原

【Abstract】 [Purpose/significance] User Engagement, which emphasizes interaction experience and emotional investment, can provide a new path for improving the service level and user activation of university libraries’ WeChat services. [Method/process] Based on LDA model, this paper extracted the feature words of user engagement from the relevant answers. Then the influencing factors were identified through user interviews. And the multiple regression analysis was conducted on the data collected from Double-First Class universities. [Result/conclusion] The results showed that the influence factors of user engagement in university libraries’ WeChat services are platform content quality, platform system quality, interactive participation consciousness and user perceived value. Among them, user perceived value has greater influence. Platform system quality does not have a direct impact on user engagement.更多还原