【摘要】 微信作为一种新的媒体形式,对科技期刊效率的提高、影响力的提升、经营的促进具有重要意义。目前,很多科技期刊编辑部都创建了自己的微信公众号平台,但却没有取得预期效果。为此,总结分析科技期刊微信公众号平台在目标定位、内容组织、满足读者需求等方面存在的问题,并以《中国给水排水》微信公众号平台建设为例,探讨科技期刊如何有效地利用微信公众平台提升杂志影响力,实现媒体融合发展。更多还原

【Abstract】 As a new type of media, WeChat is of great significance to the efficiency improvement, influence enhancement and management promotion of sci-tech journals. At present, many editorial offices of sci-tech journals have created their own WeChat public number platform, but they have not achieved the desired results. The problems of WeChat public number platforms for sci-tech journals are summarized and analyzed, including target positioning, content organization and meeting the needs of readers. Taking the construction of WeChat public number platform of China Water & Wastewater as an example, this paper discusses how to effectively use WeChat public platform to enhance the influence of sci-tech journals and realize the development of media integration.更多还原