【摘要】 基于BOP市场竞争环境与制度环境分析框架,通过BOP与TOP市场网络的比较,从网络结构特征、网络边界、网络关系特征、合作伙伴多样性、网络动态性5个维度探究BOP市场网络与TOP市场的差异性。分析显示:与TOP相比,BOP网络以更低的集中度、线性度和更多的结构洞为特征,在族群里具有较高密集性,但在族群之间密集性较低;BOP网络在范围上广泛,在网络规模上较小;BOP网络中直接联系更普遍,非正式网络关系相对稳定,具有更多的个人互动特征,且关系互动频率更高;BOP网络成员更加多元化;正式的BOP网络关系不稳定,非正式的BOP网络有更大的弹性。这些差异对中国跨国企业进入发展中国家BOP市场开展活动具有重要的启示和意义。更多还原

【Abstract】 Based on the analysis framework of BOP market competition and institutional environment,this paper compares BOP with TOP market network, and explores the differences between BOP market network and TOP market from five dimensions: network structure characteristics, network boundary,network relationship characteristics, diversity of partners, and network dynamics. Analysis shows that compared with TOP, BOP network is characterized by less concentration, linearity and more structural holes,and has higher denseness in groups, but lower denseness among groups; BOP network is wider in scope, but smaller in scale of network boundary; BOP network has more direct connection and network gateway. BOP network relationships are less formal, more personal interaction, and higher frequency; members are more diverse, but business enterprises are generally less; formal BOP networks have more instability and unpredictability, while informal BOP networks have greater flexibility. These differences have important enlightenment and significance for Chinese multinational enterprises to enter the BOP market of developing countries to carry out value creation activities.更多还原