互联网思维下传统服务企业商业模式演进——基于千千氏的案例研究

【摘要】 企业的商业模式是在企业的生存和发展过程中逐步形成并不断演进的。互联网思维作为一种适用于所有企业的系统性商业智慧思维,对于改造传统服务企业的商业模式有着非常重要的作用。本研究以千千氏公司为研究对象,将商业模式理论与互联网思维相结合,构建了商业模式动态演变的概念框架,分析了其模式转换的过程。研究表明,企业在发展的不同阶段,要运用适合的互联网思维指导商业模式的构建。最后为传统企业转型提出以下管理启示:以互联网思维更新传统管理理念,指导企业发展各阶段商业模式创新;利用互联网思维改进传统营销思路,促进企业商业模式各要素协同优化;结合互联网思维推动传统组织结构转变,提升企业商业模式落地效果。更多还原

【Abstract】 The business model of an enterprise is formed and continuously evolved in the process of its formation and development.As a kind of systematic business wisdom thinking which is applicable to all enterprises, Internet thinking plays a very important role in transforming traditional service enterprise’s business model. This study takes Cheeris Inc. as the research object, combines business model theory and Internet thinking to build the conceptual framework of business model dynamic evolution, and analyzes the process of its mode transformation. Our study shows that, in different stages of development, Cheeris Inc. uses the appropriate Internet thinking to guide the construction of business model and enhances its competitiveness. This study provides the following management enlightenment for the transformation of traditional enterprises: firstly, updating the traditional management concept with the Internet thinking, and guide the innovation of business model at all stages of enterprise development; secondly, using Internet thinking to improve traditional marketing thinking and promote the collaborative optimization of various elements of the business model; thirdly, combining Internet thinking to promote the transformation of traditional organizational structure and improve the implementation effect of business model.更多还原