【摘要】 以刺激-情感-行为理论为基础,从乡村性感知的角度出发构建了游客环境责任行为影响机制模型.利用南京市江宁区游客的问卷调查数据,通过结构方程模型方法,实证检验了乡村性感知、地方依恋及环境责任态度对环境责任行为的影响.研究发现:(1)乡村性感知可分为社区参与感知、地域条件感知、乡村文化感知、农业经济感知和乡村景观感知5个维度;环境责任行为可分为遵守型环境责任行为和主动型环境责任行为2个维度;(2)乡村景观感知与乡村文化感知不仅直接影响遵守型环境责任行为,且通过地方依恋、环境责任态度的中介作用实现,而社区参与感知和农业经济感知仅通过地方依恋、环境责任态度间接影响遵守型环境责任行为;(3)乡村景观感知是乡村性感知各要素中驱动游客主动型环境责任行为的最重要因素.更多还原

【Abstract】 Based on the theory of stimulus-organism-response,the paper establishes a model of the influence mechanism of tourists’ environmentally responsible behavior from the perspective of perception of rurality. Using the survey data of tourists in Jiangning District of Nanjing City,the structural equation modeling method was adopted to empirically test the impact of perception of rurality,place attachment and environmentally responsible attitude on environmentally responsible behavior. The results are shown as follows:Firstly,there are five dimensions of perception of rurality,including perception of community participation,perception of regional condition,perception of rural culture,perception of agricultural economy and perception of rural landscape. Environmentally responsible behavior includes two dimensions:low effort environmentally responsible behavior and high effort environmentally responsible behavior. Secondly,rural landscape perception and rural culture perception are antecedents of low effort environmentally responsible behavior while partially mediating the effect of place attachment and environmentally responsible attitude. Community participation perception and agricultural economy perception only indirectly affect low effort environmentally responsible behavior through place attachment and environmentally responsible attitude. Lastly,rural landscape perception is the most important factor that drives tourists’ high effort environmentally responsible behavior among the factors of rurality.更多还原