【摘要】 运用程序化扎根理论方法,以微医为案例,通过深度访谈,对访谈获取的数据资料、企业内部资料进行编码分析,并结合相关文献资料进行交互验证,探究共享医疗商业模式创新驱动因素。研究结果发现服务、技术、需求、政策、投资等五个主范畴对共享经济商业模式创新有明显的驱动作用。在此基础上,通过进一步分析五个主范畴之间的关系,构建共享经济商业模式创新驱动因素模型,深入剖析共享经济商业模式驱动机制,以期为有关部门决策监管、共享经济企业商业模式创新和公众对共享经济选择提供参考借鉴。更多还原

【Abstract】 Using procedural rooted theories and methods,using WDGL as a case,through in-depth interviews,we conducted code analysis of the data obtained from the interviews and the internal data of the company,combined with relevant literature materials for interactive verification,and explored the driving factors of the sharing economy business model innovation. The results of the study found that the five main categories of services,technology,demand,policy,and investment have a significant driving effect on the innovation of the sharing economy business model. On this basis,through the further analysis of the relationship between the five main categories,a model for driving the innovation of the business model of the sharing economy is constructed,and the drive mechanism for the business model of the shared economy is analyzed in-depth,with a view to the decision-making of relevant departments and the business model innovation of the sharing economy. The public provides reference for the sharing economy choice.更多还原