【摘要】 乡村生态旅游是实施乡村振兴战略的重要举措。文章以山东省房干生态旅游区为例,采用层次分析法构建乡村生态旅游服务质量评价指标体系,通过实地问卷调查收集数据,利用模糊综合评价法对房干乡村生态旅游服务质量进行评价,并给出其服务质量的提升对策,以促进房干生态旅游区的可持续发展,同时也为其他乡村生态旅游区的建设提供借鉴。更多还原

【Abstract】 Rural eco-tourism is an important measure for rural vitalization strategy. Taking Fanggan Eco-tourism Area in Shandong Province as an example, this paper used analytic hierarchy process to construct evaluation index system for the service quality of rural eco-tourism. With the data collected from questionnaire, this paper used fuzzy comprehensive evaluation method to evaluate the service quality of Fanggan Eco-tourism Area, and proposed the measures for improving its service quality, which could not only promote the sustainable development of Fanggan Eco-tourism Area, but also serve as a reference for other rural eco-tourism areas in China.更多还原